How Real Fan Travel & Sports Dominated the Football Tour Industry in Thailand
Web Design and Development
SEO
Google Ads
Scoial Media Marketing
Content Creation
Increase in Organic New Clicks
0
%
Increase in Impressions
0
%
CTR
0
%
Brief Overview
Real Fan Travel & Sports is a professional travel and sports tour agency in Thailand providing tailored experiences for football enthusiasts. Over the past six months, we have transformed their digital presence from low visibility to a thriving online platform. Starting with only 271 clicks and 90.3K impressions, we achieved 3.92K clicks and 101K impressions, with an average CTR rising to 3.9%. Their main keywords now rank at the top of Google's organic search, many holding the #1 position.
The results have been outstanding. Our website now leads the pack for football travel-related searches, and the team’s consistent updates and expertise have made all the difference. We’re thrilled with the transformation!
CEO
RFT
Project info:
Project:
Real Fan Travel
Service:
SEO
Location:
Thailand
CATEGORY:
Travel and Sports Tour Agency
The Challenges
- Low Online Presence: The website had low initial traffic or impressions.
- No Keyword Rankings: None of the targeted keywords ranked in Google search.
- Content Localisation: There is a The need to create effective, optimised content in the Thai language.
- Competitive Market: There is highHigh competition in football travel-related searches.
- Need for Visibility: The agency wanted to dominate competitive football travel-related keywords.
Objectives
- Build visibility and generate organic traffic.
- Achieve first-page rankings for high-value Thai keywords.
- Increase click-through rates and user engagement.
- Provide consistent progress updates through detailed reports.
Our SEO Strategy
Keyword Research & Optimisation
Conducted deep research to identify relevant, high-volume, and low-competition keywords.
Focused on terms related to football tours, international travel, and fan engagement.
Optimised website content and metadata for these keywords.
Thai-Language Content Development
Created engaging, keyword-optimised blog posts and service pages in the Thai language.
Targeted FAQs, guides, and detailed itineraries to capture audience interest.
Published content aligned with user intent and seasonal football events.
Technical SEO Improvements
Improved website speed, mobile usability, and overall user experience.
Fixed crawl errors and optimised sitemaps for efficient indexing.
Enhanced website architecture to make navigation seamless for both users and bots.
Link-Building Campaign
Built high-quality backlinks from sports-related and travel domains.
Engaged in guest blogging and outreach campaigns to establish authority.
Regular Monitoring & Reporting
Provided weekly and monthly reports analysing CTR, rankings, and impressions.
Adjusted strategies based on real-time data and trends.
Results Achieved in Just 6 Months
Traffic Growth
- Total clicks increased from 271 to 3.92K, a substantial boost.
- Total impressions surged 90.3K to 101K.
Improved CTR
- Average CTR enhanced from 0.3% to 3.9%, reflecting better engagement.
Top Keyword Rankings
- All primary keywords now rank on Google's first page.
- Several keywords hold the #1 position, driving consistent traffic.
Enhanced Visibility
- The brand has become a go-to resource for football travel searches.
Conclusion
The success of Real Fan Travel & Sports highlights the importance of tailoring SEO strategies to local audiences. We achieved exceptional results in a competitive market by focusing on Thai-language content and localised optimisation.
Looking to grow your online presence in any language? Contact us today to start your SEO journey!