How The Handyman Group Increased Organic Clicks by 1340% and Ranked #1 for Key Services Across Hamilton

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Growth in Organic New Clicks
0
%
Increase in Impressions
0
%


CTR from Organic Search
0
%

Brief Overview

The Handyman Group is a trusted name in home repair and maintenance services across New Zealand. Founded in 2015, the company rapidly grew from a single van to a nationwide franchise, known for professional workmanship, outstanding customer service, and quick response times. With an established offline reputation, they partnered with us to strengthen their online visibility and dominate local search results — starting in Hamilton.

We always believed in the power of brand and quality work, but we needed help showing up where customers look first — Google. Since working with Marketing Strive, the results have been phenomenal. Calls are up, the website is performing, and our local rankings are exactly where we need them to be.

Troy Hillard
Founder, The Handyman Group

Project info:

Project:
The Handyman Group
Clients:
Troy Hillard
SERVICES:
SEO
Location:
Hamilton, New Zealand
CATEGORY:
Residential & Commercial Handyman Services

The Challenges

Despite a strong offline reputation, The Handyman Group’s website was underperforming online. The company struggled with:

• Minimal local search visibility for “handyman Hamilton” and service-related keywords
• Poor click-through rate from search engine impressions
• Unoptimised service pages with thin content
• Weak local SEO signals — missing citations and incomplete Google Business Profiles
• No blog/content strategy to capture long-tail search demand

Objectives

• Improve local and national visibility for service keywords
• Increase website traffic and qualified inquiries
• Improve CTR and on-page user engagement
• Establish first-page rankings for location-based handyman services
• Track performance with consistent reporting

Our Strategy

1. Keyword Research & Gap Analysis

• Identified high-value, low-competition keywords:
  • “handyman Hamilton”
  • “house repairs Hamilton”
  • “wall repair services”
  • “rental property maintenance Hamilton”
• Mapped keywords by intent (commercial, local, informational)

2. On-Page SEO Overhaul

• Optimised meta titles and descriptions with local and service-based keywords
• Refreshed H1s and subheaders to reflect search queries
• Added content to thin service pages and optimised internal linking
• Implemented schema markup (LocalBusiness, FAQ) to enhance SERP features

3. Technical SEO & Core Web Vitals

• Compressed images and removed unused scripts for faster load times
• Improved mobile responsiveness and usability (especially on contact forms)
• Fixed broken links and improved crawl budget usage

4. Content Creation & Blog Strategy

• Wrote long-form blog posts targeting long-tail questions (e.g., “how much does a handyman cost in NZ”)
• Created seasonal content around common repair needs (e.g., winter prep tips)
• Focused on educating users while driving organic traffic

5. Local SEO Optimisation

• Fully optimised Google Business Profile for Hamilton location
• Built and cleaned up local citations (Google, Yelp, Hotfrog, Finda, etc.)
• Embedded maps and local reviews across key pages

6. Monthly Reporting & Goal Tracking

• Delivered clear, data-rich reports showing rankings, CTR, and traffic
• Highlighted keyword movement and explained strategic adjustments

SEO Performance Results (After 6 Months)

Metric	Before SEO	After 6 Months
Organic Clicks	298	4,275 (+1340%)
Organic Impressions	92.1K	101.8K (+10.6%)
Click-Through Rate (CTR)	0.32%	4.2% (+1213%)
Service Page Rankings	Page 2–5	Top 3 (most target keywords)
Website Inquiries (Form/Calls)	Low/Untracked	3.5x Increase in Monthly Inquiries

Key Takeaways

• Local Keyword Targeting Works – Hyper-localised content and metadata positioned The Handyman Group at the top of Hamilton’s search results.
• Content = Authority – Blogging about real questions customers ask boosted relevance and website engagement.
• Technical SEO Supports Rankings – Speed, mobile UX, and clean structure helped improve both rankings and conversions.
• Ongoing Reporting Maintained Momentum – Transparent, frequent updates built trust and refined strategy month-by-month.

Final Thoughts

In just 6 months, The Handyman Group moved from being barely visible on Google to becoming one of the top-ranked handyman businesses in Hamilton. With smart SEO foundations, targeted content, and local focus — they now enjoy steady growth and consistent inquiries from organic search.

Want to Rank Like The Handyman Group?

Let us build your online presence with a powerful SEO strategy tailored to your business. Book your free consultation today.

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  Peoria Roofing
  

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How Peoria Roofing Boosted Organic Clicks by 1780% and Ranked #1 for Local Roofing Terms in Just 6 Months

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Growth in Organic New Clicks
0
%
Increase in Impressions
0
%


CTR
0
%

Brief Overview

Peoria Roofing is a trusted name in the local roofing industry with a deep-rooted commitment to quality service, affordability, and long-term customer satisfaction. Known for their experienced crew and honest work ethic, they had built a strong reputation in the Peoria community — but their online visibility didn’t reflect that.

To match their local authority with strong digital visibility, they partnered with us to build a robust SEO strategy that would increase organic traffic, boost keyword rankings, and generate steady leads.

We’ve always believed that word-of-mouth is powerful, but being visible on Google takes it to a whole new level. Since working with Marketing Strive, our phones ring more often, especially for local roofing projects. SEO was a game-changer for us.

Peoria Roofing
Management Team

Project info:

Project:
Peoria Roofing
SERVICES:
SEO
Location:
Peoria, United States
CATEGORY:
Residential & Commercial Roofing Services

The Challenges

Despite decades of experience, Peoria Roofing faced several SEO-related challenges:

• Low organic search visibility in Peoria and nearby cities
• Weak performance for core keywords like “roofing Peoria” and “flat roof repair”
• Poor CTR from impressions on Google
• Lack of service-focused landing pages
• No content strategy to compete with local competitors

Objectives

• Increase organic visibility for roofing-related searches in Peoria
• Rank top 3 for key local keywords
• Drive consistent website inquiries through organic traffic
• Improve CTR and website engagement
• Establish trust through valuable content and technical reliability

Our Strategy

1. In-Depth Keyword & Competitor Research

• Identified high-intent keywords such as:
  • “roofing company Peoria”
  • “shingle roof repair near me”
  • “flat roof contractors Peoria”
  • “roof inspection Peoria”
• Analysed local competitors to discover gaps in content, service area coverage, and user experience

2. On-Page SEO Optimisation

• Rewrote all meta titles and descriptions to include target keywords
• Optimised H1s, H2s, and content on each service page
• Built localised pages for services like “Shingle Roofing,” “Clay Tile Roofing,” and “Flat Roof Repair”
• Added local schema markup for enhanced visibility

3. Technical SEO Fixes

• Improved page speed through compression and lazy loading
• Fixed crawl errors and sitemap structure
• Enhanced mobile responsiveness (over 70% of traffic was from mobile users)

4. Local SEO Enhancements

• Fully optimised Google Business Profile with photos, services, and business categories
• Built citations across local directories (HomeAdvisor, Angie’s List, Yelp, Foursquare, etc.)
• Embedded Google Map on contact and service pages
• Added customer reviews and testimonials to key landing pages

5. Content Strategy for Authority

• Published 2 blog posts per month targeting roofing questions and seasonal maintenance tips
  • Example topics: “Signs You Need a New Roof in Peoria” and “Flat Roof vs Shingle Roof – Which is Best?”
• Created FAQ-rich content to appear in featured snippets
• Added an educational “Roofing Resources” section for SEO and user trust

6. Monthly Reporting & Performance Reviews

• Delivered transparent reporting through monthly dashboards showing:
  • Keyword movement
  • Traffic growth
  • CTR improvement
  • Lead form submissions and call tracking insights

SEO Performance Results (After 6 Months)

Metric	Before SEO	After 6 Months
Organic Clicks	279	5,246 (+1780%)
Organic Impressions	118.3K	121K (+2.3%)
Click-Through Rate (CTR)	0.24%	4.3% (+1693%)
Keyword Rankings	Page 2–4	Top 3 (12+ keywords on first page)
Website Inquiries (Calls & Forms)	Occasional	3.8x Increase in Monthly Inquiries

Key Takeaways

• Local SEO Drives Consistent Leads – Optimising for Peoria-based terms brought in highly qualified traffic
• Strong Service Pages Build Relevance – Rewriting and expanding landing pages helped boost conversion and rankings
• CTR Improvements Lead to Better Visibility – Meta description optimisation played a key role in increasing CTR
• Trust-Building Content Wins – Regular content helped establish credibility and long-tail visibility

Final Thoughts

Peoria Roofing went from being buried in search results to a top-listed roofing company in Peoria — all in just 6 months. Their investment in SEO now delivers consistent visibility, strong brand trust, and a steady flow of leads for residential and commercial roofing projects.

Want to Get Found Like Peoria Roofing?

Let us help you dominate your local market through data-driven SEO. Book your free consultation today and start climbing the ranks!

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  The Handyman Group
  
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  Alair Homes
  

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How Alair Homes Boosted Organic Clicks by 1474% and Ranked Top 3 for Renovation Keywords in Barrie

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Increase in Organic Clicks
0
%
Growth in Impressions
0
%


CTR
0
%

Brief Overview

Alair Homes is a leading design-build firm serving the Barrie region, specialising in custom home builds and high-quality renovations. Known for delivering luxury estates and starter homes with the same integrity and attention to detail, their team partnered with us to increase their online presence, attract high-intent traffic, and generate consistent local leads.

We knew our reputation offline was solid, but our website just wasn’t bringing in the kind of leads we knew it should. Marketing Strive helped us optimise everything — now we’re showing up for the right keywords, and our inquiries have never been stronger.

Alair Homes Barrie
Management Team

Project info:

Project:
Alair Homes
SERVICES:
SEO
Location:
Barrie, Canada
CATEGORY:
Home Renovation & Remodelling Services

The Challenges

Despite their industry leadership in Barrie, Alair Homes faced a number of SEO challenges:

• Limited local rankings for home renovation and remodelling keywords
• Low organic click-through rate due to weak metadata and page titles
• Unoptimised service pages with thin or generic content
• No structured blog or content strategy to attract search traffic
• Inconsistent keyword usage and technical gaps (slow page speed, image bloat)

Objectives

• Improve rankings for keywords like “home renovation Barrie,” “kitchen remodelling,” and “custom home builders”
• Increase organic website traffic and qualified inquiries
• Improve CTR by optimising metadata and titles
• Establish content authority with educational and inspirational content
• Build stronger local visibility through local SEO improvements

Our SEO Strategy

1. In-Depth Keyword Research & Mapping

• Researched high-volume, service-specific search terms:
  • “kitchen renovation Barrie”
  • “bathroom remodelling Barrie”
  • “custom home builder Barrie”
  • “renovation contractors near me”
• Mapped keywords to appropriate service pages and built a content plan to target long-tail opportunities

2. On-Page SEO Optimisation

• Rewrote all meta titles, descriptions, and headers with keyword-rich, compelling copy
• Improved service page content with benefit-driven language and visuals
• Enhanced URL structure and added internal links between service, testimonial, and project showcase pages
• Added structured data (LocalBusiness schema, FAQs, and Breadcrumbs)

3. Technical SEO Fixes

• Compressed images and minified code to improve Core Web Vitals
• Ensured mobile responsiveness and fixed navigation issues for mobile users
• Created a crawlable XML sitemap and submitted it to Google Search Console
• Fixed broken links, redirects, and indexing issues

4. Content Marketing & Blogging

• Published bi-weekly blog content on topics like:
  • “Top 5 Kitchen Design Trends in Barrie”
  • “How to Plan a Custom Home Build in Ontario”
• Focused on long-tail, question-based search queries to capture early-stage traffic
• Highlighted client stories, project timelines, and renovation tips

5. Local SEO Optimisation

• Claimed and optimised Google Business Profile for Barrie location
• Added consistent NAP (Name, Address, Phone) citations across Canadian directories
• Embedded local maps and added city-specific keywords throughout the site
• Encouraged customer reviews on Google and HomeStars

6. Performance Reporting

• Delivered detailed monthly performance reports showing:
  • Keyword ranking improvements
  • Traffic growth by page
  • CTR and conversion metrics
  • Top-performing content

SEO Performance Results (After 6 Months)

Metric	Before SEO	After 6 Months
Organic Clicks	302	4,756 (+1474.5%)
Organic Impressions	109.4K	116K (+6%)
Click-Through Rate (CTR)	0.28%	4.1% (+1364.3%)
Keyword Rankings	Page 2–3	Top 3 for 15+ target keywords
Website Inquiries	Low/Irregular	4.1x Increase in Monthly Leads

Key Takeaways

• Focused Keywords = Higher Rankings – Intent-driven keyword mapping boosted visibility for top home renovation terms
• Metadata & Copywriting Matter – Clear, optimised titles and meta descriptions led to strong CTR improvements
• Blogging Drove Authority & Leads – Targeting common homeowner questions increased traffic and conversions
• Local SEO Closed the Gap – A polished Google Business Profile and local citations increased discovery in maps and local packs

Final Thoughts

Alair Homes saw dramatic improvements in their local SEO performance, going from underperforming pages to ranking in the top 3 results for core remodelling services in Barrie. With ongoing content, SEO maintenance, and reporting — they’ve built a foundation for long-term online growth.

Want to Turn Searchers into Leads Like Alair Homes?

Let us help your renovation or construction business rank, convert, and grow. Book your free consultation today!

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  Peoria Roofing
  
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  Pete’s Appliance
  

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How Pete’s Appliance Boosted Online Inquiries by 220% with a Clean, High-Performance Website Redesign

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Increase in Online Inquiries
0
%
Growth in Organic Traffic
0
%


Mobile-Friendly Score on Google Test
0
%

Client Overview

Pete’s Appliance is a trusted name in residential appliance repair in Boston, UK. Specialising in repairing major household brands like Samsung, Whirlpool, LG, GE, and KitchenAid, they are known for their punctuality, fair pricing, and unwavering commitment to service quality.

Despite their strong local reputation, their outdated website failed to convey their professionalism or generate meaningful online leads. That’s when Pete’s Appliance partnered with us to redesign their site for better performance, stronger brand image, and increased customer inquiries.

Our new website truly represents who we are. It’s clean, modern, and we’ve seen a huge increase in calls and contact form submissions. The team at Marketing Strive took time to understand our business and delivered a site that’s both beautiful and functional.

Pete Morris
Founder – Pete’s Appliance

Project info:

Project:
Pete’s Appliance
Clients:
Pete Morris
Service:
Website Design and Development
lOCATION:
Boston, UK
INDUSTRY:
Appliance Repair & Maintenance Services

Challenge

Before the redesign, Pete’s Appliance was facing several key issues:

• Outdated Visuals & Branding: The site didn’t reflect the company’s professionalism or modern approach to appliance repair.
• Low Mobile Usability: Over 60% of users came from mobile, yet the site lacked responsiveness and quick navigation.
• Weak Call-to-Action (CTA): There were no strong prompts for users to call or submit inquiries.
• Slow Page Speed: Load time exceeded 6 seconds, causing a high bounce rate.
• No SEO Structure: The site lacked basic metadata, schema markup, and keyword-optimised content.

Client Goals

Pete’s Appliance wanted to achieve the following:

• Modernise their website to reflect professionalism and trust
• Improve mobile experience for users booking from phones or tablets
• Increase contact form submissions and phone inquiries
• Lay a solid SEO foundation for future organic growth
• Speed up site load time for a smoother user experience

Our Solutions & Process

1. Discovery & Planning

• Conducted a full audit of the existing website
• Identified friction points in the user journey
• Researched local competitors in the appliance repair industry
• Mapped out new site structure based on high-converting UX patterns

2. Design Phase

• Built a clean, modern layout that highlighted services, brands repaired, and customer trust
• Developed a clear “Book Now” and “Call Today” CTA strategy
• Included trust builders like review sliders, brand logos, and satisfaction guarantees
• Applied brand-consistent colour schemes and typography

3. Development Phase

• Platform: WordPress
  
• Page Builder: Elementor Pro
  
• Integrated a simplified quote/contact form on all service pages
• Mobile-responsive layout built from scratch for speed and usability
• Added testimonial slider, brand logo carousel, and service area map

4. Performance & SEO Optimisation

• Tools Used: WP Rocket, Rank Math SEO, ShortPixel
  
• Lazy loading, image compression, and code minification
• SEO-optimised page titles, meta descriptions, H1s, and alt tags
• Added structured data (LocalBusiness schema) for better visibility in search

5. Testing & Launch

• Cross-browser and cross-device testing
• Page speed testing via GTmetrix and Google PageSpeed
• Post-launch monitoring via Google Analytics and Search Console

Technologies Used

• CMS: WordPress
• Page Builder: Elementor Pro
• Optimisation Tools: WP Rocket, ShortPixel
• SEO Tools: Rank Math SEO
• Plugins: Contact Form 7, Testimonial Slider, Google Site Kit, Yoast Local

The Results (After 6 Months of Launch)

Metrics	Before Website Redesign	After Website Redesign
Organic Traffic	Low, inconsistent	+94% increase in sessions
Online Inquiries (Forms/Calls)	Less than 20 per month	64+ per month (+220%)
Bounce Rate	78%	46% (-41%)
Page Load Speed	6.3 seconds	1.8 seconds
Mobile Usability Score	61%	99% on Google’s Test
Average Session Duration	47 seconds	2 minutes 9 seconds

Key Takeaways

• Mobile-first design = more leads – With 60%+ of traffic on mobile, responsive UI significantly improved conversions
• Speed matters – Compressing, lazy loading, and clean code helped drop load time by 71%
• Clear CTAs drive action – Placing CTAs at strategic points helped triple monthly inquiries
• Strong SEO foundations – Basic technical and on-page SEO set the site up for long-term growth

Final Thoughts

Pete’s Appliance now has a website that reflects its trusted reputation and professional service, while driving real results. With a modern design, strong user experience, and an SEO-ready foundation, the business now benefits from more inquiries, better visibility, and stronger client trust.

Want Results Like Pete’s Appliance?

Let us help you turn your website into your #1 lead generator. Contact us today for a free website audit or redesign quote!

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  Alair Homes
  
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  Khyber Tours
  

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How Khyber Tours Increased Engagement by 185% and Strengthened Global Reach with a Full Website Redesign

Your Growth Partner *Since 2021*

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Increase in Visitor Engagement
0
%
New Users Increase
0
%


Score on Google’s Mobile-Friendly Test
0
%

Client Overview

Founded in 2011 by Mr. Mushtaq Ahmad, Khyber Tours has grown from a local tour operator in Sharjah to a dynamic multinational travel agency with a strong regional and international footprint. With branches in Dubai, Abu Dhabi, and Sharjah — and plans to expand into Azerbaijan and Malaysia — Khyber Tours needed a digital presence to match their rapid growth and high service standards.

As a Destination Management Company (DMC), their website plays a critical role in capturing inbound tourism, showcasing packages, and building trust across international markets.

We needed a modern, multilingual website that represented who we are — international, trustworthy, and professional. Marketing Strive made the entire process smooth, and the final result was exactly what we hoped for. We’ve seen a big spike in inquiries, especially from overseas clients.

Mr. Mushtaq Ahmad
Founder – Khyber Tours

Project info:

Project:
Khyber Tours
Clients:
Mr. Mushtaq Ahmed
Service:
Website Design and Development
lOCATION:
Sharjah & Dubai, UAE
INDUSTRY:
Tour Agency & Destination Management Services

Challenge

Before the redesign, Khyber Tours faced several critical digital obstacles:

• Outdated Visuals & Cluttered Layout: The website didn’t reflect the professional image or global presence of the brand.
• No Multi-language Support: The site lacked an Arabic version and did not cater to the multicultural visitor base.
• Confusing Navigation & Package Structure: Visitors had difficulty finding the right tour, service, or contact channel.
• Low Mobile Compatibility: The majority of users browsed on mobile, but the previous site was poorly optimised.
• Weak Lead Generation Tools: There were no dynamic forms, live chat, or compelling CTAs to encourage inquiries.

Client Goals

• Build a professional, modern website that matches the company’s regional reputation
• Make the website multilingual (Arabic + English) to appeal to the local and overseas market
• Increase international tour package inquiries from target destinations
• Optimise for mobile and tablet users
• Create a scalable platform for ongoing SEO and marketing campaigns

Our Solutions & Process

1. Discovery Phase

• Conducted a full audit of the old website and competitors in the UAE & global travel space
• Identified friction points in the user journey
• Collaborated with Khyber’s team to define customer profiles and package priorities

2. UI/UX Design & Architecture

• Developed a clean, luxurious design language to match the premium nature of services
• Reorganised services into clear categories: Inbound, Outbound, Hotel Bookings, Transport, Group Travel, and MICE
• Built dedicated landing pages for UAE tours, Asian getaways, and international packages
• Designed a multi-language toggle feature for Arabic and English versions

3. Development Phase

• Platform: WordPress CMS
• Builder: Elementor Pro for flexibility and easy content updates
• Features Added:
• • Multilingual functionality (WPML)
  • Dynamic forms for tour inquiries
  • Live chat integration
  • Testimonials slider
  • Responsive image carousels for tours and destinations
  • Google Maps integration for branch locations

4. Performance & SEO Optimisation

• Tools Used: WP Rocket, Rank Math SEO, ShortPixel, Google Site Kit
  
• Page load speed brought under 2.2 seconds
• Added structured data for LocalBusiness & Tour Packages
• Keyword-optimised landing pages and metadata

5. Testing & Launch

• Cross-browser and mobile responsiveness testing
• Arabic RTL layout testing
• Set up performance monitoring in Google Analytics and Search Console
• Post-launch training with the internal team

Technologies Used

• CMS: WordPress
• Builder: Elementor Pro
• Language Tools: WPML (Arabic & English)
• Optimisation Tools: WP Rocket, ShortPixel
• SEO: Rank Math SEO
• Plugins: Contact Form 7, Testimonials Slider, Google Maps, Tawk.to (Live Chat)

The Results (After 6 Months of Launch)

Metrics	Before Redesign	After Redesign
International Inquiries	Low & Untracked	4x increase via contact forms
Organic Traffic (UAE & GCC)	Minimal	+94% increase in 6 months
Bounce Rate	72%	38% (-47.2%)
Mobile Usability Score	65%	98% on Google’s Test
Page Load Time	5.9 seconds	2.2 seconds
Session Duration	1m 12s	2m 48s (+129%)

Key Takeaways

• Multilingual UX = Expanded Reach – Adding Arabic alongside English helped attract GCC audiences and boosted trust
• Mobile Optimisation = Better Engagement – With over 70% of users on mobile, responsive UX drove session time and conversions
• Clearer Package Navigation = Higher Leads – Visitors found what they were looking for faster, resulting in more inquiries
• SEO-Ready Structure = Future Growth – Keyword-friendly pages and proper site hierarchy laid the foundation for sustained rankings

Final Thoughts

Khyber Tours now has a sleek, multilingual, mobile-first website that reflects their premium service and global ambitions. The redesign has not only increased their brand credibility but also opened the doors to consistent inbound leads from UAE, Asia, and beyond.

Ready to Upgrade Your Travel or Tour Website?

Let us design a powerful, high-converting website that attracts travellers and builds trust globally. Book your free consultation today!

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  Plumbers Ballarat
  

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How Plumbers Ballarat Grew Leads by 173% and Reduced CPA by 58.6% in 5 Months with Google Ads </h1 > Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation

Increase in Qualified Leads
0
%
Reduced CPA
0
%

Increased CTR
0
%

Overview

Plumbers Ballarat, founded by industry expert Tony, had built a solid local reputation over the years — but their online presence wasn’t bringing in leads as effectively as their reputation deserved. They partnered with us to refine their Google Ads strategy, boost appointment requests, and reduce ad waste in a highly competitive local plumbing market.

Over a 5-month campaign, we implemented structured Google Ads targeting, reworked the landing experience, and optimised ad delivery — resulting in a 173% lead increase and a 58.6% drop in CPA.

 

Marketing Strive helped us unlock the potential of Google Ads. We’re now getting consistent calls and form requests across all services — not just emergency plumbing. We used to throw money at ads and hope for the best. Now there’s a real system behind it.

Tony
Founder of Plumbers Ballarat

Project info:

Company:
Plumbers Ballarat
Service
Google Ads
lOCATION:
Ballarat, Victoria, Australia
INDUSTRY:
Full Plumbing Service (Domestic, Commercial, Roofing, Gas, Construction)

Challenges

• High CPC in a competitive regional plumbing market
• Wasted spend on irrelevant or DIY traffic
• No segmentation for services (e.g., emergency vs. roofing vs. gas)
• Weak mobile performance and high bounce rate

Goals

• Increase qualified leads across multiple plumbing services
• Improve CTR to capture more high-intent local traffic
• Lower cost per lead and boost ROAS
• Build long-term consistency in lead generation

Strategy & Execution

1. Segmented Campaigns by Service Type

We split campaigns into high-intent categories:

• Emergency Plumbing Ballarat
• Domestic Plumbing Repairs
• Roof Plumbing & Guttering
• Gas Fitting & Hot Water Systems
• Commercial/Construction Projects

Keyword Focus:

• “licensed plumber Ballarat”
• “24 hour emergency plumber”
• “roof leak repair near me”
• “gas hot water installation Ballarat”
• “construction plumbing contractor”

Negative Keywords:

• DIY
• training/courses
• apprentice jobs

2. Click-Worthy Ad Copy & Extensions

We emphasised trust and urgency with ad messaging:

• “Local Ballarat Plumbers – Fast, Reliable, Affordable”
• “24/7 Emergency Service – No Call Out Fee”
• “Over 10 Years Trusted Plumbing in Ballarat”

Used Extensions:

• Call Extensions
• Sitelinks (Hot Water Systems, Blocked Drains, Emergency Plumbing, Roof Repair)
• Callouts (No Hidden Costs, Licensed Experts, Same Day Service)

3. Landing Page Redesign for Conversion

We built a faster, simplified mobile-first landing page with:

• Large “Tap to Call” buttons for mobile
• Form with Name, Issue Type, Preferred Time
• Trust elements: 5-Star Reviews, 10+ Years Local Experience
• “Request a Callback” as primary CTA

A/B Tests:

• Headline: “Ballarat’s Trusted Plumbing Team” boosted CTR by 39% over generic service headline
• Form field reduction improved conversion rate by 61%

4. Budget & Bidding Strategy

• Started with Manual CPC, shifted to Target CPA after 6 weeks
• Increased bids during 7am–9am & 5pm–8pm (peak service request times)
• Used geo-targeting radius to focus budget only on greater Ballarat area

5-Month Google Ads Performance Results

Metrics	Before Ads	After 5 Months
Clicks	481	1,926
Ad Spend	$5,300	$4,870
Leads Generated	154	421 (+173%)
CPA	$34.41	$14.26 (-58.6%)
CTR	5.9%	15.4% (+9.5%)
Conversion Rate	32.0%	49.8% (+55.6%)

Key Takeaways

• Segmenting Services Unlocks Growth – Breaking up campaigns by plumbing service helped target intent more precisely
• Stronger Ad Copy = More Clicks – Localised, trust-rich copy improved CTR and quality scores
• Mobile Optimisation = Lower Bounce – Simple, responsive landing pages improved conversion by over 55%
• Smart Bidding & Scheduling Saved Budget – Focusing bids on peak hours and local-only delivery cuts wasted spend

Final Thoughts

Plumbers Ballarat now receives consistent service inquiries across residential, commercial, and emergency plumbing categories — with better cost-efficiency and predictable lead flow.

Results Recap:

✔ 173% More Qualified Leads
✔ 58.6% Lower CPA
✔ 9.5% Higher CTR
✔ Spent Less, Gained More

With the right structure, messaging, and budget management, even a competitive regional market can become a growth engine.

Want to Build a Consistent Pipeline for Your Trades Business?

Let us help you scale with smart Google Ads strategies. Book a free strategy call today.

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  Elite Mobile Pet Salon
  

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How Elite Mobile Pet Salon Boosted Inquiries by 127% and Slashed CPA by 46% in Just 3 Months with Google Ads

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Increase in Total Leads
0
%
Reduced CPA
0
%


Increased CTR
0
%

Overview

Elite Mobile Pet Salon, led by grooming expert Candice, offers compassionate, high-quality mobile grooming services across Bozeman, Montana. Despite decades of hands-on grooming experience and loyal local clients, Elite struggled to reach new pet owners online and faced inconsistent booking volume.

To increase visibility and boost leads from pet parents in Bozeman, Candice partnered with us for a 3-month Google Ads campaign. The result? A 127% increase in leads, a 46% drop in CPA, and a more consistent flow of high-quality bookings.

I’ve worked with pets for over 20 years, but this was the first time I saw such a fast online impact. The bookings increased within weeks, and I’ve had more consistent inquiries than ever before. Couldn’t be happier with the results!

Candice
Founder of Elite Mobile Pet Salon

Project info:

Company:
Elite Mobile Pet Salon
Service
Google Ads
lOCATION:
Bozeman, Montana
INDUSTRY:
Mobile Pet Grooming Services

Challenges

• Low online visibility despite excellent reputation
• Seasonal dips in new client bookings
• High CPC due to competition with brick-and-mortar pet groomers
• Irrelevant clicks from areas outside service range

Goals

• Increase inquiries and grooming appointments
• Target only the right neighborhoods within Bozeman
• Reduce cost-per-booking
• Emphasise mobile convenience & personalised grooming

Strategy & Execution

1. Targeted Campaign Setup & Geo-Fencing

We built hyper-local search campaigns to only show ads in serviceable neighborhoods within Bozeman.

Segmentation Strategy:

• Separate campaigns for “Dog Grooming” and “Cat Grooming”
• Campaigns targeting mobile-specific search terms:
  • “Mobile dog grooming near me”
  • “Groomer that comes to your house Bozeman”
  • “Senior dog grooming mobile”

Geo-Fencing Tactics:

• Excluded rural zones outside Candice’s operating radius
• Focused on zip codes with higher pet ownership rates

2. Emotional, Trust-Building Ad Copy

We wrote ad copy that captured the heart of Candice’s service:

• “20+ Years Experience in Pet Grooming”
• “Gentle, Patient, Mobile Grooming for All Ages”
• “We Come to You – Book Your Pet’s Spa Day Today!”
• “Perfect for Anxious, Senior, or Busy Pets”

Extensions Used:

• Call Extensions for instant bookings
• Sitelinks for Dog Grooming, Cat Grooming, and Testimonials
• Structured Snippets (e.g., “Mobile • Cat & Dog • Senior Care”)

3. Custom Landing Page Design & Lead Form Tweaks

We built a landing page focused on conversion:

• Clean, calming design with pet photos and trust badges
• Short lead form: Name, Pet Type, Preferred Time
• Clear CTA: “Request a Call Back Today – We Come to You!”
• Trust Elements: 5-Star Client Reviews, Candice’s 20+ year story

A/B Tests:

• Headline Test: “Mobile Grooming for Happy Pets” vs. “Bozeman’s Trusted Pet Groomer” → Second option improved CTR by 31%
• Form CTA Test: “Request Call Back” performed better than “Schedule Now” for mobile users

4. Bidding Strategy & Ad Schedule Optimisation

• Started with Manual CPC, shifted to Maximise Conversions after 2 weeks
• Increased bids during late afternoons and weekends (when pet owners usually book)
• Paused ads on Mondays (Candice’s non-service day)

3-Month Google Ads Performance Results

Metrics	Before Ads	After 3 Months
Clicks	148	612
Ad Spend	$1,150	$980
Leads Generated	52	118 (+127%)
CPA	$22.11	$11.94 (-46%)
CTR	5.4%	11.2% (+13.9%)
Conversion Rate	35%	53.8% (+54%)

Key Takeaways

• Local Targeting Matters – Geo-fencing helped eliminate irrelevant clicks and focus budget on high-converting areas
• Emotional Ad Copy Connects – Messaging that emphasised gentle care and convenience resonated strongly with pet owners
• Mobile-Friendly Design Converts – Pet parents booked faster with a smooth, responsive landing page
• Data-Driven Decisions Work – Smart bidding and time-based ad delivery cut spend while increasing results

Final Thoughts

Elite Mobile Pet Salon saw incredible results from a focused Google Ads campaign in just 90 days.

Results Recap:

✔ 127% More Leads
✔ 46% Lower CPA
✔ 13.9% Higher CTR
✔ Less Spend, More Bookings

Candice now enjoys more consistent client inquiries, better schedule control, and the satisfaction of helping even more furry friends with her trusted mobile grooming.

Want Similar Results for Your Local Business?

Let us take care of your digital growth. Book your free strategy call today and start seeing real results with Google Ads.

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  1st Electric
  

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How 1st Electric Boosted Leads by 144% and Cut CPA by 51% in Just 4 Months with Google Ads

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Increase in Total Leads
0
%
Reduced CPA
0
%


Increased CTR
0
%

Overview

1st Electric, a trusted electrical service provider in Halifax, Canada, partnered with us to scale their lead generation through Google Ads. While their team delivered exceptional on-site service, their previous ad efforts resulted in inconsistent lead flow, high costs, and missed local opportunities.

Within just 4 months, our strategic Google Ads overhaul delivered a 144% increase in leads, reduced CPA by 51%, and improved CTR by 11.2%.

The results speak for themselves. We’re getting more calls, more qualified jobs, and we’ve seen a major drop in advertising waste. Marketing Strive’s work has been a game changer for our business.

Chad MacKenzie
Founder of 1st Electric

Project info:

Company:
1st Electric Inc.
Service
Google Ads
lOCATION:
Halifax, Canada
INDUSTRY:
Electrical Services (Residential, Commercial, Generator & Solar)

Challenges

• High CPC from competing local contractors
• Low CTR due to generic ads and outdated structure
• Unqualified leads from irrelevant keyword targeting
• No proper landing page optimisation

Goals

• Improve CTR to attract more qualified traffic
• Reduce cost per lead while maintaining quality
• Increase inquiries for residential and commercial projects.
• Capture solar & generator project leads in peak season.

Strategy & Execution

1. Smart Campaign Restructuring & Keyword Targeting

We created segmented campaigns for each service line:

• Residential Electrical Services Halifax
• Commercial Electrician Halifax
• Generator & Backup Power Solutions
• Solar Panel Installations

Keyword Strategy:

• Focused on high-intent phrases like:
  • “licensed electrician Halifax”
  • “residential wiring expert”
  • “commercial electrical maintenance”
  • “install solar panels Halifax”
• Added negative keywords (e.g., “DIY,” “training course,” “cheap parts”) to block non-converting traffic

2. Compelling Ad Copy & Extensions

Ad Copy Enhancements:

• Highlighted credentials (Licensed | BBB Accredited | 5-Star Reviews)
• Clear CTAs (Get a Fast Quote • Book Today • 24/7 Emergency Service)
• Service-based USPs (Same-Day Service • Free Estimates • Solar Expertise)

Extensions Used:

• Call Extensions
• Sitelink Extensions (Home Rewiring, Generator Install, Solar Setup, Commercial Jobs)
• Callout Extensions (No Hidden Fees, Local Experts, Emergency Service)

3. Landing Page Optimisation & A/B Testing

Landing Page Fixes:

• Optimised mobile responsiveness and loading time
• Simplified form: reduced fields from 5 to 3
• Added social proof: BBB badge, customer testimonials, “100% satisfaction guaranteed” badge

A/B Testing Highlights:

• CTA Test: “Request Service Now” → 23% higher conversions than “Get in Touch”
• Headline Test: “Top-Rated Halifax Electrician” vs “Your Trusted Local Electrician” → the latter increased CTR by 37%

4. Smart Bidding & Budget Control

• Shifted to Maximise Conversions after the initial learning phase
• Adjusted bids during peak hours (6–9 AM and 5–8 PM)
• Geo-targeted high-income neighbourhoods and commercial zones

4-Month Google Ads Performance Results

Metrics	Before	After 4 Months
Click	313	1,182
Ad Spend	$7,60	$6,150
Leads Generated	81	198 (+144%)
CPA	$93.8	$45.65 (-51%)
CTR	4.2%	9.3% (+11.2%)
Conversion Rate	25.9%	40.5% (+56.4%)

Key Takeaways

• Segmented Campaigns Drive Relevance – Targeting services individually led to better ad relevance and improved lead quality
• Strong Ad Copy Converts – Emphasising trust, licenses, and urgent service needs doubled CTR
• Mobile-Optimised Landing Pages Work – Simplified, fast-loading pages reduced bounce rates and boosted form submissions
• Smart Bidding Cut Waste – Strategic bidding saved the budget while increasing conversions

Final Thoughts

In just four months, 1st Electric transformed their online lead generation through smart campaign structure, compelling ad copy, and optimised landing experiences.

Results Summary:

✔ 144% More Leads
✔ 51% Lower CPA
✔ 11.2% Higher CTR
✔ $1,450 Less in Ad Spend for More Results

This case study highlights how precise location targeting, strategic keyword selection, and conversion-driven landing pages can drive high-quality leads for cleaning businesses in multiple service areas.

Ready to Spark Your Lead Flow with Google Ads?

Let us do the heavy lifting. Contact us for a free strategy call today.

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  Dallas Janitorial Services
  

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Dallas Janitorial Services Achieves 95% Traffic Growth with a Modern Website Redesign

Your Growth Partner *Since 2021*

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Traffic Increase in 6 Months
0
%
New Users Increase
0
%


Score on Google’s Mobile-Friendly Test
0
%

Business Overview

Dallas Janitorial Services is a leading commercial cleaning company offering top-tier janitorial solutions for businesses across the Dallas-Fort Worth area. With a commitment to quality, reliability, and eco-friendly cleaning methods, they have built a solid reputation in the industry.

However, their outdated website was holding them back. The design was cluttered, navigation was confusing, and slow load speeds led to high bounce rates. Their online presence failed to reflect their professional services, limiting their ability to attract and convert leads.

The website redesign completely transformed our digital presence. The new design is clean, modern, and user-friendly. We’ve seen a huge improvement in engagement and inquiries.

Dallas Janitorial Services
Business Development Manager

Project info:

Project:
Dallas Janitorial Services Website Redesign
Service:
Website Design and Development
lOCATION:
Dallas, Texas
INDUSTRY:
Commercial Cleaning

Challenge

Before partnering with us, Dallas Janitorial Services faced several website-related obstacles:

• Outdated Design & UX: The website had an outdated look, lacked visual appeal, and was difficult to navigate.
• Poor Mobile Experience: The website wasn’t fully responsive, leading to a frustrating user experience on mobile devices.
• Slow Load Times: Large, unoptimised images and inefficient code caused long load times, reducing engagement.
• Limited Conversions: Potential clients were visiting the website but not converting into inquiries or leads, impacting overall sales performance.

These design-related issues were significantly impacting their ability to generate new business online.

Client Goals

Dallas Janitorial Services aimed to achieve the following through website redesign:

1. Modern, Professional Aesthetic: Create a visually appealing website that reflects their brand.
2. Improved User Experience: Enhance navigation, structure, and clarity for better engagement.
3. Optimised for Mobile: Ensure a seamless, responsive design across all devices.
4. Faster Load Speed: Optimise performance to reduce bounce rates and improve SEO.
5. Increase Conversions: Implement strategic CTAs to drive more inquiries and service bookings.

Our Solutions & Process

Discovery Phase

• 
  Conducted a full website audit to identify design flaws and performance issues.
• 
  Analysed user behavior to understand pain points and areas for improvement.
• 
  Developed a clear roadmap for a user-friendly and conversion-driven website.

Planning & Design

• 
  Website Redesign: Implemented a sleek, modern design with a clean and professional layout.
• 
  Navigation Enhancement: Simplified menu structure to improve ease of use.
• 
  Responsive Design: Built a fully mobile-optimised website for seamless browsing on any device.
• 
  Brand Consistency: Maintained color schemes and visuals aligned with their identity.

Development Phase

• 
  Optimised Load Speed: Compressed images, minified code, and improved server response times.
• 
  User-Centered Features: Added clear CTAs, interactive elements, and intuitive service pages.
• 
  SEO Integration: Structured content for better search visibility and rankings.

Testing & Deployment

• 
  Conducted extensive cross-browser and device testing.
• 
  Launched with performance tracking tools to measure user engagement.
• 
  Implemented A/B testing for further conversion rate improvements.

Technologies Used

• CMS: WordPress
• Page Builder: Elementor
• Performance Optimization: WP Rocket, GTmetrix
• SEO Tools: Yoast SEO
• Plugins: Contact Form 7, Schema Pro, Google Analytics

The Results

• Traffic Growth: 95% increase in organic website traffic within six months.
• Bounce Rate Reduction: 40% improvement in visitor retention and engagement.
• Higher Conversions: Online inquiries doubled due to improved UX and CTAs.
• Faster Page Load Time: Reduced from 4.2 seconds to 1.6 seconds.
• Mobile Usability Score: Achieved a 96% score on Google’s Mobile-Friendly Test.

Conclusion

Through a strategic website redesign, Dallas Janitorial Services transformed its digital presence, attracting more visitors and increasing lead conversions. By implementing a clean, mobile-friendly design with optimised performance, they now have a high-converting website that aligns with their brand and business goals.

Looking to upgrade your website for better performance and higher conversions? Contact us today to discuss how we can help!

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  Spotlessly Clean
  

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How Spotlessly Clean Doubled Their Cleaning Bookings with a Hyper-Targeted Google Ads Strategy

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Increase in total bookings
0
%
Reduction in CPA
0
%


Increase in CTR
0
%

Overview

Spotlessly Clean, a professional residential and commercial cleaning service operating in East Alabama, West Georgia, Western Kentucky, and Southern Illinois, partnered with us to optimise their Google Ads campaigns.

By refining targeting, restructuring campaigns, and improving landing pages, we successfully increased bookings by 201%, improved CTR by 9.2%, and reduced CPA by 62.7% within just 5 months.

Before working with them, we struggled with inconsistent leads and high ad costs. Their expertise in Google Ads made a huge difference—now we consistently book more jobs while keeping our ad spend low!

Spotlessly Clean Team

Project info:

Company:
Spotlessly Clean
Service
Google Ads
lOCATION:
East Alabama, West Georgia, Western Kentucky, Southern Illinois
INDUSTRY:
Residential & Commercial Cleaning Services

Challenges

Before partnering with us, Spotlessly Clean faced several Google Ads challenges:

• High Ad Spend with Low Returns: The cost-per-click (CPC) was high, and many clicks were not converting into actual bookings.
• Generic Targeting: Ads were not effectively reaching potential customers in specific service regions.
• Low CTR and Engagement: Previous campaigns lacked compelling ad copy and structured extensions to drive clicks.
• Unoptimised Landing Pages: Visitors were dropping off due to poor user experience and weak calls to action.
• Mistakenly Targeting Branded Keywords: Ads were unintentionally bidding on branded terms, leading to wasted ad spend.

Goals

• Increase high-intent bookings across all service areas.
• Reduce Cost-Per-Acquisition (CPA) while maintaining lead quality.
• Improve CTR and conversion rates by refining ad messaging and targeting.
• Strengthen Spotlessly Clean’s local online presence in competitive markets.

Strategy & Execution

To achieve these goals, we implemented a data-driven Google Ads strategy that focused on precise targeting, ad copy improvements, and landing page enhancements.

1. Granular Location-Based Campaign Structuring

• Created separate campaigns for each region (East Alabama, West Georgia, Western Kentucky, and Southern Illinois).
• Used location bid adjustments to focus budget on areas with the highest conversion rates.
• Excluded low-performing regions to eliminate wasted ad spend.

2. Advanced Keyword Targeting & Negative Keywords

• Focused on high-intent, service-specific search terms, such as:

            “deep cleaning service Alabama”

            “move-out cleaners near me Georgia”

            “commercial janitorial service Kentucky”

• Added negative keywords to filter out non-relevant searches (e.g., DIY cleaning tips, job seekers, budget cleaners).

3. Ad Copy Optimisation & Compelling Offers

• Created high-converting ad copy with urgent and benefit-driven messaging:

              “Reliable Cleaning Pros – Book Your Spot Today!”

              “Eco-Friendly Cleaning – Trusted by Hundreds!”

              “Limited-Time Offer – Get 20% Off Deep Cleaning!”

• Utilised ad extensions to improve engagement:

              Call Extensions – Direct booking via phone

             Sitelink Extensions – Highlighting different cleaning services

             Promo Extensions – Displaying seasonal discounts

4. Conversion-Optimised Landing Pages

• Revamped landing pages with:
  • Faster load speeds to reduce bounce rates.
  • Clear calls-to-action (CTAs) like “Get a Free Quote in 60 Seconds!”
  • Trust-building elements such as customer reviews, service guarantees, and before-and-after cleaning images.
• A/B tested different page layouts, leading to a 36% increase in conversion rates.

5. Budget Allocation & Smart Bidding Strategy

• Shifted to Maximise Conversions & Target CPA bidding models to prioritise high-quality leads.
• Adjusted daily budgets dynamically based on demand trends and peak booking periods.
• Focused spend on best-performing regions, reducing wasted ad spend while increasing ROI.

Google Ads Performance Results (After 5 Months)

Metrics	Before Optimisation	After 5 Months
Click	412	1,368
Impressions	20,600	68,400
Total Cost	$7,920	$5,124
Bookings (Conversions)	89	268
Cost Per Booking (CPA)	$89.10	$33.20 (-62.7%)
Conversion Rate	5.2%	10.9% (+109%)

Key Takeaways & Learnings

• Hyper-Targeted Location Campaigns Boosted Lead Quality – Region-specific targeting improved conversion rates significantly.
• Refined Ad Copy & Offers Drove More Clicks – Urgency-driven messaging increased CTR.
• Landing Page Optimisation Led to Higher Conversions – Faster, mobile-friendly pages with stronger CTAs converted more visitors.
• Smart Bidding Reduced CPA – Dynamic budget shifts maximised ROI while cutting costs.
• Continuous Optimisation Secured Long-Term Growth – Weekly performance reviews allowed us to refine campaigns for sustained success.

Final Thoughts

With a highly targeted and optimised Google Ads strategy, Spotlessly Clean achieved:

✔ 9.2% Increase in Click-Through Rate (CTR)
✔ 201% More Bookings in Just 5 Months
✔ 62.7% Lower CPA, Maximising Ad Spend Efficiency

This case study highlights how precise location targeting, strategic keyword selection, and conversion-driven landing pages can drive high-quality leads for cleaning businesses in multiple service areas.

Want to grow your cleaning business with powerful Google Ads? Contact us today!

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  WestMaids Cleaning Services
  

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How WestMaids Cleaning Services Achieved 172% More Bookings with Precision Google Ads Targeting

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Increase in total bookings
0
%
Reduction in CPA
0
%


Increase in CTR
0
%

Overview

WestMaids Cleaning Services, a professional residential and commercial cleaning company serving Calgary, Airdrie, Okotoks, Chestermere, Cochrane, and Vancouver, partnered with us to enhance their Google Ads performance and generate more high-value leads.

Through a tailored paid advertising approach, we successfully increased bookings by 172%, improved CTR by 8.3%, and reduced CPA by 68.4% within just 3 months.

Before working with them, we struggled with inconsistent bookings and high advertising costs. Their Google Ads expertise changed the game for us—now we get a steady stream of high-quality leads at a lower cost!

WestMaids Team

Project info:

Company:
WestMaids Cleaning Services
Service
Google Ads
lOCATION:
Calgary, Airdrie, Okotoks, Chestermere, Cochrane, Vancouver
INDUSTRY:
Residential & Commercial Cleaning Services

Challenges

Before partnering with us, WestMaids Cleaning Services faced several roadblocks in their paid search campaigns:

• High CPC & Low Conversions: The cost-per-click (CPC) was high, but conversion rates remained low.
• Inefficient Ad Spend: Budget was being spent on broad, low-intent keywords, leading to wasted ad spend.
• Weak Local Targeting: Ads were not effectively reaching potential customers in specific service areas.
• Low CTR & Poor Engagement: Ad creatives lacked compelling copy and structured ad extensions.

Goals

• Increase high-intent bookings across all service areas.
• Lower Cost-Per-Acquisition (CPA) while maintaining lead quality.
• Improve CTR and conversion rates by refining ad messaging and targeting.
• Ensure a strong local presence in highly competitive markets.

Strategy & Execution

To achieve these goals, we implemented a multi-layered Google Ads strategy focused on precise targeting, high-performing ad creatives, and landing page improvements.

1. Smart Campaign Structuring & Geo-Targeting

• Segmented campaigns by service type (Residential, Deep Cleaning, Commercial Cleaning).
• Used hyper-local targeting for Calgary, Airdrie, Okotoks, Chestermere, Cochrane, and Vancouver.
• Implemented location bid adjustments to prioritise areas with higher conversion potential.

2. High-Intent Keyword Optimisation

• Conducted an in-depth competitor analysis to identify low-competition, high-converting keywords.
• Focused on intent-driven search terms like:

                “deep cleaning service Calgary”

                “best house cleaners in Airdrie”

                “move-out cleaning near me”

• Added negative keywords to eliminate irrelevant traffic and prevent wasted ad spend.

3. Ad Creative Optimisation & Advanced Extensions

• Created compelling ad copy using action-driven messaging:

              “Trusted Home Cleaners – Get $30 Off Your First Clean!”

              “5-Star Rated Cleaning Service – Same-Day Booking Available!”

• Used responsive search ads to test multiple headlines and descriptions for higher engagement.
• Integrated high-performing ad extensions:

            Call Extensions – Direct booking via phone

            Sitelink Extensions – Showcasing different cleaning services

            Promotion Extensions – Displaying discounts and seasonal offers

4. Conversion-Optimised Landing Pages & A/B Testing

• Revamped landing pages with strong CTAs, faster load speed, and trust-building elements (e.g., testimonials, service guarantees).
• Reduced the number of form fields from 6 to 3, improving lead conversion rate.
• A/B tested ad variations, leading to a 42% increase in engagement.

5. Smart Bidding & Budget Allocation

•  Switched to Target CPA & Maximise Conversions bidding strategies to optimise for actual bookings.
• Reallocated budget towards the highest-performing locations and keywords, cutting wasted spend.

Google Ads Performance Results (After 3 Months)

Metrics	Before Optimisation	After 3 Months of Optimisation
Click	312	1,129
Total Cost	$8,540	$6,112
Conversions (Bookings)	93	253
Cost Per Conversion (CPA)	$91.83	$29.02 (-68.4%)
Conversion Rate	4.1%	9.7% (+136%)

Key Takeaways & Learnings

• Hyper-targeted Local Campaigns Increased Bookings – Precision geo-targeting and bid adjustments led to more high-quality leads.
• High-Performing Ad Copy Boosted CTR – Engaging, action-driven messaging increased ad click-through rates.
• Landing Page Optimisation Improved Conversions – Faster load speed, simplified forms, and stronger CTAs led to better results.
• Smart Bidding & Budget Allocation Reduced CPA – Data-driven adjustments maximised ad spend efficiency.
• Continuous Testing & Reporting Ensured Long-Term Growth – Weekly and monthly performance analysis refined our approach for sustained success.

Final Thoughts

With a well-structured and optimised Google Ads strategy, WestMaids Cleaning Services achieved:

✔ 8.3% Increase in Click-Through Rate (CTR)
✔ 172% More Bookings in Just 3 Months
✔ 68.4% Lower CPA, Saving Thousands in Ad Spend

This case study highlights how data-driven campaign structuring, keyword precision, and conversion-focused ad strategies can drive high-quality leads for cleaning businesses in competitive markets.

Want to scale your cleaning business with high-converting Google Ads? Contact us today!

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  Wise Guy Power Washing
  

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How We Helped We Clean Dominate Birmingham’s Commercial Cleaning Search Results </h1 > Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation

Increase in Organic Traffic
0
%
Growth in Lead Generation
0
%

CTR
0
%

Brief Overview

We Clean is a Birmingham-based commercial cleaning company with over a decade of experience delivering reliable, eco-friendly cleaning services across offices, public buildings, and facilities. Known for their attention to detail and consistent quality, their offline reputation was strong — but their online visibility lagged behind.

To help them reach more local clients, rank for high-value commercial cleaning keywords, and generate consistent inbound leads, they partnered with us for a complete SEO transformation. Our team built a strategy focused on local SEO, technical improvements, and performance-driven content to bring We Clean to the top of Birmingham’s search results.

 

We’ve always focused on doing great work for our clients, but our website wasn’t doing the same for us — until we brought in Marketing Strive. They completely revamped our SEO strategy and got us ranking where it matters. Our phone rings more often, our website gets more visits, and we’ve seen a big jump in new inquiries. Truly outstanding work!

David Harker
Director at We Clean

Project info:

Project:
We Clean
Client:
David Harker
Location:
Birmingham, UK
Services Provided:
SEO
Industry:
Commercial Cleaning Services

The Challenge

When We Clean approached us, their website was underperforming across the board. Key issues included:

• Low Lead Generation: Decent traffic but poor conversion — visitors weren’t turning into inquiries.
• Weak Local Search Rankings: The site wasn’t appearing in the top 3 local results for “commercial cleaning Birmingham.”
• Poor Keyword Positions: Most core service-related keywords ranked on page 2 or lower.
• Outdated Website Content: Lacked relevance, clarity, and keyword focus.
• Minimal Local Authority: The site had few quality backlinks and local citations.

Objectives

• Improve local SEO visibility and rank on page 1 for commercial cleaning keywords in Birmingham
• Increase website conversions and inquiries from organic traffic
• Update website content to better reflect services and capture user intent
• Build local authority through citation building and link acquisition
• Optimise Google My Business for visibility and lead generation

Our Strategy

1. Keyword Research & Competitor Gap Analysis

• Identified high-intent, location-specific keywords:
  • “Commercial Cleaning Birmingham”
  • “Office Cleaning Services Birmingham”
  • “Eco-Friendly Cleaning Company Birmingham”
• Focused on long-tail and service-specific phrases to reduce competition and improve targeting

2. On-Page SEO Optimisation

• Rewrote meta titles, descriptions, and H1s to align with user search terms
• Updated service pages with keyword-rich, benefits-focused content
• Implemented structured data (LocalBusiness schema) for improved local visibility
• Optimised images with alt tags and improved internal linking structure

3. Technical SEO Improvements

• Fixed broken links, crawl errors, and sitemap issues
• Improved mobile responsiveness and page speed (GTmetrix Grade A)
• Enhanced user flow to reduce bounce rate and improve session time

4. Content Marketing

• Updated all core service pages with more engaging, relevant content
• Published new blog articles targeting long-tail queries such as:
  • “Why Commercial Cleaning is Essential for Businesses in Birmingham”
  • “Eco-Friendly Office Cleaning: What to Expect”
• Added case studies and testimonials to increase trust and conversions

5. Local SEO & Google My Business Optimisation

• Fully optimised Google My Business profile with categories, images, hours, and keyword-focused descriptions
• Requested and published client reviews to boost trust signals
• Built high-quality citations and local backlinks from Birmingham directories and partner sites

6. Performance Monitoring & Reporting

• Delivered weekly and monthly SEO reports highlighting keyword improvements, traffic growth, and leads
• Made regular strategy adjustments based on rankings and conversion metrics

SEO Performance Results (After 6 Months)

 

 

 

Metric	Before SEO	After 6 Months
Organic Traffic	400 visits/month	5,000 visits/month (+1150%)
Leads (Form & Call Inquiries)	Inconsistent	185% Increase
Keyword Rankings	Page 2–3	Page 1 for 15+ Keywords
Local Pack (3-Pack)	Not Ranking	Secured Spot in 3-Pack
Bounce Rate	73%	41% (-32%)
Google My Business Inquiries	Moderate	+40% Increase

Key Takeaways

• Local SEO Focus Works – Targeting Birmingham-specific terms helped We Clean dominate the local search space
• Fresh, Optimised Content Converts – Updating service pages and blogs significantly boosted conversions
• Technical Fixes & Mobile UX Matter – Faster load times and smoother UX improved engagement metrics
• GMB + Citation Building = Local Authority – Stronger local signals helped secure a spot in the Google 3-Pack
• Data-Driven Adjustments Lead to Growth – Consistent tracking and agile strategy helped maintain momentum

Final Thoughts

We Clean now enjoys top-tier visibility across Birmingham for their commercial cleaning services. With a high-performing SEO strategy focused on local authority, content, and conversion — the business has unlocked a sustainable, inbound lead flow that continues to grow month after month.

Want Results Like We Clean?

Let us help your business rise to the top of local search results and turn traffic into high-quality leads. Book your free SEO consultation today!

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  Wise Guy Power Washing
  

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See How We Made Them the #1 Rated Power Washers in Atlanta and Dominated Local Search

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Increase in organic clicks
0
%
Increase in impressions
0
%


CTR
0
%

Brief Overview

Wise Guys Pro Wash is a premium exterior cleaning company in Atlanta, offering power washing, roof cleaning, driveway cleaning, and commercial pressure washing services. They wanted to dominate local searches and attract high-ticket residential and commercial clients.

We struggled to get quality leads. After implementing their SEO strategy, our website traffic exploded, and we started closing more jobs than ever!

Michael Thompson
Owner, Wise Guys Pro Wash

Project info:

Project:
Wise Guys Pro Wash
Clients:
Michael Thompson
Services:
SEO
Location:
Atlanta, GA
Category:
Residential & Commercial Power Washing

The Challenges

Wise Guys Pro Wash faced major digital challenges:

•  Low Online Visibility – Competitors dominated the top Google search results in Atlanta.
• Inconsistent Lead Generation – Relied on word-of-mouth referrals instead of predictable online leads.
• High Click Costs in Google Ads –They were paying high costs for Google Ads.
• Low Customer Retention – Few repeat customers and lack of brand loyalty.

Objectives

• Rank #1 for “power washing Atlanta” and other high-value keywords.
• Increase organic traffic and drive more service bookings.
• Improve customer retention and brand reputation.

Our Strategy

Keyword Research & Market Analysis

Conducted in-depth competitor analysis to identify high-demand, low-competition keywords for power washing services in Atlanta.

Researched service-related keywords to fill keyword gaps, ensuring complete coverage for terms like “Driveway pressure washing Atlanta” and “Roof cleaning services.”

Focused on local intent keywords to dominate Atlanta’s search results.

Local SEO Domination & Google My Business Optimisation

Optimised the Google My Business (GMB) profile, enhancing local visibility in Google Maps and local search results.

Implemented location-based keywords and regularly updated business details to boost rankings in the local 3-pack.

Encouraged customer reviews and actively responded to feedback, strengthening local trust signals and improving rankings.

Completed local citation building across various directories to boost the local presence of Wise Guy Power Washing.

On-Page SEO Optimisation

Improved meta titles, descriptions, and headers to ensure they aligned with targeted keywords for higher search visibility.

Developed SEO-friendly, user-centric content for all service pages, integrating primary and secondary keywords.

Implemented structured data (schema markup) across key pages to enhance SERP visibility and improve click-through rates.

Technical SEO Improvements

Enhanced page speed and mobile responsiveness, ensuring a seamless experience across all devices and faster loading times.

Identified and fixed crawling and indexing issues, ensuring all pages were easily accessible by search engines.

Optimised site structure and internal linking for better user experience and search engine crawlability.

Content Marketing Strategy

Created SEO-driven blogs and articles targeting long-tail keywords and addressing frequently searched queries, such as “How often should I power wash my house?”

Enhanced existing service pages with engaging, informative content that added value to users and helped them make informed decisions.

Developed high-quality before-and-after case studies to showcase results and build credibility.

Off-Page SEO & Link Building

Launched a link-building campaign by acquiring high-quality backlinks from niche-relevant websites and local directories.

Focused on acquiring domain authority by performing outreach and guest posting on trusted platforms.

Secured local citations to reinforce the business’s presence and credibility within the Atlanta area.

Continuous Monitoring & Reporting

Delivered weekly performance reports to track progress, identify areas for improvement, and adjust strategies in real-time.

Conducted monthly strategic reviews to assess keyword performance, conversion rates, and overall ROI.

Provided data-driven insights, helping the client stay informed and make informed decisions.

The Results:

Organic Clicks: From 190 to 4,700 (+2,375% growth)
Impressions: From 115K to 152.6K (+32.6%)
CTR: Improved from 0.9% to 5.1% (+466% growth)
Keyword Rankings: Top 3 positions for “Atlanta power washing,” “driveway cleaning near me,” and “best pressure washing service.”

Key Takeaways

• Wise Guys Pro Wash now enjoys top-tier visibility in local search results, leading to a steady flow of high-quality leads and bookings.
• Tailored SEO strategies focused on local optimisation and high-intent keywords resulted in significant improvements in both traffic and conversions.
• Weekly and monthly reporting fostered transparency and helped maintain focus on long-term goals, ensuring ongoing optimisation and sustained success.

Want to increase bookings and dominate local search like Wise Guys Pro Wash?  Contact us today for a custom SEO & marketing strategy!

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How Triumph Design & Construction Increased Leads by 158% and Reduced CPA by 73.6% in 3 Months </h1 >

 

Your Growth Partner *Since 2021*

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation

Increased total leads
0
%
Reduced CPA
0
%

Increased CTR
0
%

Overview

Triumph Design & Construction, a leading construction and interior design firm in Pattaya, Thailand, partnered with Marketing Strive to improve their Google Ads performance and attract high-value leads for their house building, renovation, and interior design services.

With a data-driven advertising approach, we successfully increased leads by 158%, improved CTR by 7.9%, and reduced CPA by  73.6% over 3 months.

 

We struggled with high advertising costs before partnering with Marketing Strive. Their expertise in Google Ads transformed our campaigns, doubling our leads while reducing costs significantly. We highly recommend them!

Bappy Rahman

Project info:

Company:
Triumph Design & Construction
Service
Google Ads
lOCATION:
Pattaya, Thailand
INDUSTRY:
Construction, Renovation, Interior Design, Landscaping, and Custom Pool Building

Challenge

• High CPC due to premium service positioning in a competitive market
• Low conversion rates from underperforming campaigns
• Difficulty in filtering serious buyers from general property searchers
• Wasted ad spend on low-intent traffic

Goals

• Generate more high-intent leads for home construction, renovation, and interior design
• Lower Cost-Per-Acquisition (CPA) while maintaining lead quality
• Improve CTR and conversion rates through better ad messaging and landing pages

They needed a Google Ads strategy that would drive qualified leads while eliminating low-value inquiries.

Strategy & Execution

To achieve these goals, We focused on:

• Campaign Restructuring & Keyword Optimization
• High-Performing Ad Copy & Extensions
• Landing Page Optimization & A/B Testing
• Budget Optimization & Smart Bidding Strategies

1. Precision Keyword Targeting & Campaign Segmentation

Created separate ad campaigns to improve targeting and lead quality:

• House Building (Attracting luxury homeowners & property investors)
• Interior Design (Targeting residential and commercial property owners)
• Renovation Services (Focusing on homeowners upgrading properties)

Keyword Strategy:

Focused on high-intent commercial search terms:

• “custom home builders Pattaya”
• “luxury interior design Thailand”
• “home renovation contractors near me”

Used negative keywords to filter out irrelevant traffic (e.g., DIY, budget renovations).

2. Ad Copy Optimization & High-Performing Extensions

Optimised Ad Copy with

• Premium Service Positioning (“Luxury Home Builders – Free Consultation!”)
• Urgency & Call-to-Action (“Limited Slots – Book a Free Site Visit!”)
• Exclusive Features (“Eco-Friendly Materials | Custom Designs | 24/7 Support”)

Used Ad Extensions to Improve Engagement:

• Call Extensions – Encouraging direct calls for consultation
• Sitelink Extensions – Highlighting different services (House Building, Renovations, Interior Design)
• Structured Snippets – Displaying unique selling points (Luxury Designs, Fast Project Completion, 5-Star Reviews)

3. Landing Page Optimization & A/B Testing

Landing Page Enhancements:

• Improved Call-to-Actions (CTAs) – “Get a Free Consultation – Limited Slots Available!”
• Faster Load Speed & Mobile Optimization – Reduced bounce rate by 27%
• Better visuals showcasing luxury home projects

A/B Testing Success:

• New ad headline testing increased CTR by 40%
• Reducing lead form fields from 5 to 3 increased conversion rate by 63%

3-Month Google Ads Performance Results

Metrics	Before Optimisation	After 3 Months of Optimisation
Click	216	981
Cost	฿9.47k	฿6.70K
Conversation	67	179
Cost Conversion	฿141.34	฿37.37
Leads Generated (Total)	88 leads	227 leads (+158%)

Key Takeaways & Learnings

• Campaign Segmentation Improved Lead Quality – Separating services into dedicated ad campaigns helped attract better prospects.
• Refined Ad Copy Increased CTR – High-converting messaging with premium positioning and urgency improved click-through rates.
• Landing Page Optimization Boosted Conversions – Faster mobile-friendly pages & stronger CTAs led to a higher conversion rate.
• Smart Bidding & Budget Efficiency Lowered CPA – A well-optimized budget and bidding strategy cut CPA by  73.6%.

Final Thoughts

With a highly targeted Google Ads strategy, Triumph Design & Construction achieved:

✔ 7.9% Increase in Click-Through Rate (CTR)
✔ 158% More Leads in 3 Months
✔  73.6% Lower CPA

This case study demonstrates the power of audience segmentation, keyword optimization, and ad refinement in driving high-quality leads for premium construction services.

Want to generate more leads for your construction or interior design business? Contact us today!

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  JC Commercial Google Ads
  

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How JC Commercial Improved CTR by 8.7% and Increased Leads by 198% in 5 Months with Google Ads </h1 >

 

Your Growth Partner *Since 2021*

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation

Increased total leads
0
%
Reduced CPA
0
%

Increased CTR
0
%

Overview

JC Commercial, a professional cleaning service provider in Adelaide, partnered with Marketing Strive to improve their Google Ads performance and increase high-quality leads for their cleaning services.

The company faced high advertising costs, low conversion rates, and inefficient campaign structures in a highly competitive market.

By implementing a strategic Google Ads approach, we successfully improved Click-Through Rate (CTR) by 8.7%, doubled their conversion rate, and increased total leads by 198%, while reducing CPA by 62.8% over 5 months.

 

Marketing Strive completely transformed our Google Ads performance. Our lead volume has doubled, and the cost per lead has dropped significantly. The structured approach and data-driven strategy made all the difference!

Cameron Mulroney

Project info:

Project:
JC Commercial
Service
Google Ads
Clients:
Cameron Mulroney
lOCATION:
Adelaide, Australia
INDUSTRY:
Commercial & Residential Cleaning Services

Challenge

• High CPC due to intense competition in local cleaning services
• Low CTR from generic and broad keywords
• Low conversion rates due to underperforming landing pages
• Wasted ad spend on non-relevant audiences

Goals

• Improve Click-Through Rate (CTR) to drive more qualified traffic
• Reduce Cost-Per-Acquisition (CPA) while maintaining lead quality
• Increase total leads for Commercial & Residential Cleaning services
• Enhance ad engagement and conversion rates through better targeting

Their goal was to increase lead generation at a lower cost while maintaining strong brand visibility in their market.

Strategy & Execution

To achieve these goals, Marketing Strive focused on:

• Campaign Restructuring & Keyword Optimisation
• High-Converting Ad Copy & Extensions
• Landing Page Optimisation & A/B Testing
• Smart Bidding Strategy & Budget Efficiency

1. Smart Campaign Structuring & Keyword Optimisation

Created separate Search Campaigns for:

• Commercial Cleaning (Targeting businesses needing professional cleaning services)
• Floor Cleaning (Targeting corporate offices, retail spaces, and warehouses)
• Carpet Cleaning (Targeting homeowners and office spaces)

Keyword Strategy:

Focused on high-intent search queries:

• “commercial cleaning services Adelaide”
• “best floor cleaners near me”
• “carpet steam cleaning Adelaide cheap”

Used negative keywords to filter out irrelevant searches (e.g., DIY, job seekers, budget cleaning).

2. High-Converting Ad Copy & Ad Extensions

Optimised Ad Copy with

• Trust Signals (Licensed, Insured, 5-Star Rated Cleaning Service)
• Strong CTA (Book a Free Quote – 24/7 Availability)
• Location & Time-Based Offers (Same-Day Cleaning Service – Limited Slots Available!)

Ad Extensions for Higher Engagement:

• Call Extensions (Encouraging direct calls for faster conversions)
• Sitelink Extensions (Highlighting different cleaning services)
• Structured Snippets (Emphasizing experience, eco-friendly solutions, and reliability)

3. Landing Page Optimisation & A/B Testing

Landing Page Enhancements:

• Stronger Call-to-Actions (CTAs) – “Get a Free Quote in 60 Seconds!”
• Faster page load speed & mobile-friendly design – Reduced bounce rate by 34%
• Better visuals showcasing service quality & customer testimonials

A/B Testing Success:

• Headline Testing: “#1 Commercial Cleaning in Adelaide” → CTR increased by 42%
• Lead Form Optimisation: Reducing form fields from 6 to 3 → Conversion rate improved by 67%

5-Month Google Ads Performance Results

Metrics	Before Optimisation	After 5 Months of Optimisation
Click	267	2347
Cost	$45.3k	$29.9K
Conversation	181	320
Cost Conversion	$250	$93.43
Leads Generated (Total)	124 leads	320 leads (+198%)

Key Takeaways & Learnings

• Restructured Campaigns Drive Better CTR – Separating campaigns improved ad relevance and lead quality.
• Ad Copy Refinement Increased Clicks – High-converting ad copy with trust signals doubled engagement.
• Landing Page Optimisation Boosts Conversions – Faster pages and simplified forms led to a 119% increase in conversion rates.
• Budget Optimisation & Smart Bidding Lowered CPA – Strategic bidding adjustments helped cut CPA by 62.8%.

Final Thoughts

With a data-driven Google Ads strategy, JC Commercial achieved:

✔ 8.7% Increase in Click-Through Rate (CTR)
✔ 198% More Leads in 5 Months
✔ 62.8% Lower CPA

This case study proves that targeted campaigns, keyword optimisation, and landing page refinements can transform a local service business’s lead generation strategy.

Want to improve your Google Ads results and grow your business? Contact us today!

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Bangkok Free Trade Zone Scales Google Ads Campaigns, Increases Leads by 172% and Reduces CPA by 47% in 4 Months </h1 > Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation

Increased total leads
0
%
Reduced CPA
0
%

Increased CTR
0
%

Business Overview

Bangkok Free Trade Zone partnered with Marketing Strive to optimise their Google Ads campaigns and attract businesses looking for high-standard factories and warehouses for rent in Bangkok.

The challenge was to generate high-quality leads from serious investors and business owners while optimising ad spend and reducing wasted budget on low-intent searches.

With a targeted strategy, smart keyword selection, and ad creative optimisation, we increased leads by 172%, improved Click-Through Rate (CTR) by 8.3%, and reduced Cost-Per-Acquisition (CPA) by 47% in just 4 months.

 

Marketing Strive has significantly improved the quality of our Google Ads leads. We’ve seen a huge jump in engagement, and the cost per lead has dropped drastically. Their expertise in targeting the right audience made all the difference!

Prospect Development Company

Project info:

Project:
Bangkok Free Trade Zone
Service
Google Ads
Clients:
Prospect Development Company
lOCATION:
Bangkok, Thailand
INDUSTRY:
Industrial & Commercial Real Estate

Challenge

•  High CPC due to intense competition in the industrial property market
• Low conversion rates from unqualified traffic
• Difficulty in filtering serious business owners & investors
• Wasted ad spend on generic searches

Goals

• Generate high-intent leads for factory and warehouse rentals
• Reduce Cost-Per-Acquisition (CPA) while maintaining lead quality
• Increase CTR and conversion rates through optimised ad creatives and landing pages

They required a Google Ads strategy that would attract serious investors and businesses rather than low-value inquiries.

Strategy & Execution

To address these challenges, We focused on:

• High-Intent Keyword Targeting
• Ad Copy & Extension Optimisation
• Landing Page Refinements & A/B Testing
• Budget Optimisation & Smart Bidding Strategies

1. Keyword & Audience Targeting for Maximum ROI

Designed Three Ad Groups:

• Factory Rentals (Targeting large-scale businesses and manufacturers)
• Warehouse Rentals (Targeting import/export and logistics companies)
• Industrial Spaces (Targeting startups and expanding businesses)

Designed Three Ad Groups:

Focused on high-commercial intent keywords:

• “factory for rent in Bangkok”
• “warehouse rental near Bangkok”
• “industrial space for lease Thailand”

Negative Keywords Filtering: Removed irrelevant searches (e.g., “cheap,” “small warehouse,” “DIY factory setup”).

2. Ad Copy & Extensions That Boosted CTR

Designed Three Ad Groups:

• Prime Locations & Business Benefits (e.g., “Premium Factories & Warehouses for Rent – Strategic Bangkok Location!”)
• Exclusive Offers & Urgency (e.g., “Limited Availability – Book a Site Visit Today!”)
• Incentives for Businesses (Flexible leasing, tax benefits, high security)

Designed Three Ad Groups:

Used ad extensions to increase engagement:

• Call Extensions (Direct inquiries to sales team)
• Location Extensions (Helped businesses find nearby available spaces)
• Structured Snippets (Highlighted security, facilities, and accessibility)

3. Landing Page Optimisation & A/B Testing

Landing Page Enhancements:

• Improved Call-to-Actions (CTAs) – “Request a Free Quote” placed above the fold
• Faster, mobile-optimised pages – Reduced bounce rate by 28%
• Added high-resolution images showcasing available properties

A/B Testing Success:

• Ad headline testing increased CTR by 8.3%
• Reducing lead form fields improved conversion rate by 52%

4-Month Google Ads Performance Results

Metrics	Before Optimisation	After 4 Months of Optimisation
Click	1.45k	9.28K
Impression	30.1K	99.7k
AVG. CPC	฿55.17	฿10.56
Cost	฿80K	฿98.7k
Leads Generated (Total)	132 leads	359 leads (+172%)

Key Takeaways & Learnings

• Precision Targeting Delivers High-Value Leads – Optimised keyword selection filtered out irrelevant traffic and improved lead quality.
• Ad Copy Optimisation Boosts CTR – A/B tested ad headlines and CTAs doubled engagement rates.
• Landing Page Experience Impacts Conversions – Mobile optimisation and strong CTAs increased conversion rates by 137%.
• Budget Efficiency is Key – Reducing wasted ad spend lowered CPA by 47%, maximising ROI.

Final Thoughts

With a data-driven Google Ads strategy, Bangkok Free Trade Zone achieved a 172% increase in leads while reducing CPA by 47% in just 4 months. This case study highlights how precision targeting, keyword refinement, and ad optimisation can drive exceptional results for industrial real estate businesses.

Want to generate more high-value leads for your commercial property business? Contact us today!

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  Triumph Property
  

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How Triumph Property Achieved a 125% Traffic Increase with a Comprehensive Website Redesign

Your Growth Partner *Since 2021*

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Traffic Increase in 4 months
0
%
New Users Increase
0
%


Score on Google’s Mobile-Friendly Test
0
%

Business Overview

Triumph Property is a leading real estate agency operating in Bangkok and Pattaya. They specialise in helping clients find their ideal homes, condos, or commercial spaces with expert advice and personalised service. By focusing on customer satisfaction and leveraging their deep market knowledge, Triumph Property has built a reputation for providing exceptional real estate solutions tailored to their client’s unique needs.

Triumph Property faced challenges in effectively showcasing their extensive property listings and connecting with potential clients online. Their outdated website lacked advanced search features, had slow load times, and was not optimised for mobile users, which hindered their ability to attract and retain customers in an increasingly competitive real estate market.

The new website has revolutionised how we connect with clients. The streamlined design and improved functionality have significantly increased inquiries and sales. We’re extremely pleased with the results and the team’s dedication to understanding our needs!”

Bappy Rahman
MD, Triumph Property

Project info:

Project:
Triumph Property
Clients:
Bappy Rahman
Service:
Website Design and Development
lOCATION:
Bangkok, Thailand
INDUSTRY:
Real Estate Agency

Challenge

Before collaborating with us, Triumph Property faced several key challenges:

• Low Online Visibility: Their website was not optimised for search engines, leading to limited organic traffic.
• Outdated Website Design: The site lacked modern aesthetics and functionality, which reduced user trust and engagement.
• Inefficient Property Listings: Property searches were cumbersome due to poor navigation and filtering options.
• Limited Conversions: Potential clients were visiting the website but not converting into inquiries or leads, impacting overall sales performance.

These issues hampered Triumph Property’s ability to showcase their expertise and connect with their target audience effectively.

Client Goals

Triumph Property aimed to achieve the following:

1. Enhance Online Visibility: Increase organic traffic and improve search rankings for key real estate-related terms.
2. Improve User Experience: Create an engaging and user-friendly website that highlights their property listings and services.
3. Boost Conversions: Increase inquiries and leads through an optimised website and streamlined property search functionality.

Our Solutions & Process

Discovery Phase

• 
  Conducted a detailed audit of their existing website to identify technical and design shortcomings.
• 
  Researched target audience behaviour and preferences to inform design and content strategies.
• 
  Analysed competitor websites to identify market trends and best practices.

Planning & Design

• 
  Website Redesign: Created a sleek, modern design that reflects Triumph Property’s professionalism and brand identity.
• 
  Enhanced Property Listings: Implemented advanced filtering and search capabilities, making it easier for users to find properties.
• 
  Responsive Design: Ensured the website functions flawlessly across desktop, tablet, and mobile devices.

Development Phase

• 
  CMS Platform: Built the website on WordPress for easy management and scalability.
• 
  Interactive Features: Added features like virtual property tours, interactive maps, and a favorites list for users to save properties.
• 
  Performance Optimisation: Used tools like WP Rocket to ensure fast loading times and smooth performance.

Testing & Launch

• 
  Conducted extensive testing to ensure seamless functionality and responsiveness across all devices.
• 
  Launched the website and implemented analytics tools to monitor performance and gather user feedback.

Technologies Used

• CMS: WordPress
• Page Builder: Elementor
• Optimisation Tools: WP Rocket, GTmetrix
• Plugins: Contact Form 7, Advanced Custom Fields, IDX/MLS integration for real estate listings

The Results

• Traffic Growth: Achieved an 89% increase in organic traffic within four months.
• Improved Engagement: Average session duration increased by 50%, while the bounce rate dropped by 35%.
• Higher Conversion Rates: Property inquiries through the website doubled within three months of launch.

Before-and-After Snapshot

• Page Load Time: Reduced from 5.2 seconds to 1.9 seconds.
• Mobile Usability: Improved mobile usability score to 95% on Google’s Mobile-Friendly Test.

Conclusion

Our partnership with Triumph Property resulted in a modern, user-friendly website that effectively showcases their real estate services and drives measurable business growth. By addressing their challenges and implementing tailored solutions, we empowered them to reach a broader audience and establish themselves as a leading real estate agency in Thailand.

Ready to elevate your online presence with a customised, high-performing website? Contact us today to learn how we can help!

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  Triumph Digital
  

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Triumph Digital Achieves 120% Traffic Growth with a Modern Website Transformation

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Traffic Increase in 3 months
0
%
New Users Increase
0
%


Score on Google’s Mobile-Friendly Test
0
%

Business Overview

Triumph Digital is a Bangkok-based digital marketing agency with over 12 years of experience. They specialise in resolving customer loss points through tailored, cost-effective solutions, supported by a strong in-house team dedicated to delivering impactful results.

However, despite their extensive expertise, Triumph Digital’s outdated website and lack of intuitive navigation were limiting their ability to showcase their services effectively. The website also failed to attract sufficient traffic, impacting their ability to generate leads and maintain a competitive edge in the dynamic digital marketing industry.

The revamped website has significantly improved our online presence and lead generation. The team’s expertise and attention to detail ensured a seamless collaboration. We’re thrilled with the results and how effectively the new website reflects our brand!

Worakorn Khaniyor
Co-Founder

Project info:

Project:
Triumph Digital
Clients:
Worakorn Khaniyor
Service:
Website Design and Development
lOCATION:
Bangkok, Thailand
INDUSTRY:
Digital Marketing Agency

Challenge

Before partnering with us, Triumph Digital encountered several challenges:

• Low Traffic: Despite their expertise, their website failed to attract sufficient visitors, limiting their ability to generate leads.
• Outdated User Experience (UX): The website lacked modern design elements and intuitive navigation, leading to a high bounce rate.
• Limited Conversions: Visitors were not converting into inquiries or sales, impacting their overall business growth.
• Inefficient Communication: The website did not effectively convey their comprehensive range of services, reducing their competitive edge in the digital marketing space.

These issues hindered their ability to achieve their full growth potential and effectively showcase their capabilities.

Client Goals

Triumph Digital aimed to achieve the following:

1. Increase Traffic: Attract a larger audience by making their website more visible and engaging.
2. Improve User Experience: Redesign the website to offer a seamless and intuitive user journey.
3. Drive Sales: Increase the number of inquiries and conversions through a high-performing, persuasive website.

Our Solutions & Process

Discovery Phase

• 
  Conducted a comprehensive audit of their existing website to identify areas for improvement.
• 
  Researched competitors and target audience behaviour to inform design and content strategies.
• 
  Collaborated with Triumph Digital to define their goals, target metrics, and brand messaging.

Planning & Design

• 
  Website Redesign: Developed a clean, modern design aligned with their brand identity.
• 
  Navigation Improvement: Simplified the menu structure and added clear calls-to-action (CTAs) to guide users.
• 
  Responsive Design: Ensured seamless functionality across desktop, tablet, and mobile devices.

Development Phase

• 
  Platform Selection: Built the new website on WordPress for easy updates and scalability.
• 
  Interactive Features: Integrated service-specific landing pages, a blog for thought leadership, and interactive elements to engage visitors.
• 
  Performance Optimisation: Used tools like WP Rocket to improve page speed and load times.

Testing & Deployment

• 
  Conducted extensive testing to ensure the website’s functionality and responsiveness across all devices and browsers.
• 
  Launched the website with monitoring tools in place to track performance and gather user feedback.

Technologies Used

• CMS: WordPress
• Page Builder: Elementor
• Optimisation Tools: WP Rocket, GTmetrix
• SEO Tools: Yoast SEO
• Plugins: Contact Form 7, Testimonials Slider, Google Analytics

The Results

• Traffic Growth: Website traffic increased by 75% within the first three months.
• Improved Engagement: Average session duration increased by 60%, and the bounce rate dropped by 45%.
• Higher Conversion Rates: Monthly inquiries through the website doubled.

Before-and-After Snapshot

• Page Load Time: Reduced from 4.5 seconds to 1.8 seconds.
• Mobile Usability: Achieved a 94% mobile usability score on Google’s Mobile-Friendly Test.

Conclusion

Our partnership with Triumph Digital resulted in a cutting-edge website that not only showcases their expertise but also drives measurable business growth. By addressing their challenges and delivering a tailored solution, we empowered them to reach a broader audience and achieve sustainable success.

Ready to transform your online presence with a powerful, customised website? Contact us today to explore how we can help!

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  TLC Exterior Services
  

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TLC Exterior Services Achieves 90% Increase in New Users with a Modern Website Redesign

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Traffic Increase in 6 months
0
%
New Users Increase
0
%


Score on Google’s Mobile-Friendly Test
0
%

Business Overview

TLC Exterior Services provides premier high-pressure cleaning services in Sydney. Despite offering exceptional service quality, their online presence struggled to reflect their expertise. The website had no modern features, and it had low traffic. It also failed to engage users. These issues made it hard for clients to find their services. It also limited the business’s growth.

The new website has completely transformed our business. We’ve seen a significant increase in inquiries, and our clients constantly compliment the design and ease of use. The team understood our needs perfectly and delivered beyond our expectations. Highly recommended!

Trenton Wood
Owner, TLC Exterior Services

Project info:

Project:
TLC Exterior Services
Clients:
Trenton Wood
Service:
Website Design and Development
lOCATION:
Sydney, Australia
INDUSTRY:
High-Pressure Cleaning Company

Challenge

Before engaging our services, TLC Exterior Services faced several challenges:

• Low Website Traffic: The existing website did not generate enough organic traffic to support business growth.
• Outdated User Experience (UX): The website was not user-friendly, with navigation issues and a lack of mobile responsiveness.
• Low Conversion Rates: Despite offering high-quality services, the website struggled to convert visitors into paying customers.

Client Goals

TLC Exterior Services aimed to achieve the following:

1. Increase Traffic: Drive more organic and referral traffic to the website.
2. Improve User Experience: Create a seamless and intuitive experience for users across all devices.
3. Boost Sales: Increase lead generation and conversions through a modern, high-performing website.

Our Solutions & Process

Discovery Phase

• 
  Conducted a detailed audit of the existing website to identify technical and UX issues.
• 
  Analysed target audience behaviour and preferences.
• 
  Collaborated with the client to define specific features and design elements for the revamped website.

Planning & Design

• 
  Developed a responsive, mobile-first design to cater to users on all devices.
• 
  Designed a clean, professional layout with visually appealing elements to reflect the client’s brand identity.
• 
  Streamlined the navigation structure for a more intuitive user journey.

Development Phase

• 
  Built the website on the WordPress CMS for easy updates and scalability.
• 
  Integrated features like a service portfolio, customer testimonials, and a contact form to enhance engagement.
• 
  Optimized page speed and performance using tools like WP Rocket and lazy loading techniques.

Testing & Deployment

• 
  Conducted rigorous testing for responsiveness, cross-browser compatibility, and load speeds.
• 
  Launched the website and monitored performance metrics for continuous improvement.

Technologies Used

• CMS: WordPress
• Page Builder: Elementor
• Optimisation Tools: WP Rocket, GTmetrix
• SEO Tools: Rank Math SEO
• Plugins: Contact Form 7, Testimonials Slider, Google Analytics

The Results

• Traffic Growth: Organic traffic increased by 102% within 6 months of launch.
• Improved Bounce Rate: Bounce rate decreased from 65% to 20%.
• Higher Engagement: Average session duration increased by 50%.
• Lead Generation: Monthly inquiries through the contact form doubled.

Before-and-After Snapshot

• Page Load Time: Reduced from 4.5 seconds to 1.8 seconds.
• Mobile Responsiveness: Improved usability score to 95% on Google’s Mobile-Friendly Test.

Conclusion

The partnership with TLC Exterior Services produced a stunning, high-performing website. It now reflects their professionalism and commitment to quality. We helped them improve their online presence, attract clients, and grow their business. We did this by addressing their challenges and aligning with their goals.

Are you ready to revitalise your website and drive more sales? Contact us today to start your transformation!

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  Marketing Dots
  

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Strategic Website Redesign Drives a 92% Increase in New User Acquisition for The Marketing Dots.

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Traffic Increase in 5 months
0
%
New Users Increase
0
%


Score on Google’s Mobile-Friendly Test
0
%

Business Overview

The Marketing Dots Ltd. is a digital marketing agency specialising in branding, digital strategy, and content creation. Despite their expertise, their outdated website and navigation issues hindered their ability to showcase services effectively and attract premium clients.

They faced challenges in fully utilising their online platform to communicate their value effectively. Their website lacked modern design elements, was challenging to navigate, and did not reflect the breadth of their services. These issues limited their ability to attract premium clients and achieve their growth potential.

Working with this team was a game-changer for our agency. The website redesign perfectly reflects our brand identity and has significantly improved our online visibility and client inquiries. We’re thrilled with the results and the professionalism shown throughout the project!

Insia Ishtiaque
MD

Project info:

Project:
The Marketing Dots
Clients:
Insia Ishtiaque
Service:
Website Design and Development
lOCATION:
Wales, UK
INDUSTRY:
Digital Marketing Agency

Challenge

Before engaging with us, The Marketing Dots faced several challenges:

• Low Online Visibility: Despite their extensive experience, the company’s website was not attracting sufficient traffic to generate consistent leads.
• Complex Navigation: The website’s structure made it difficult for visitors to find information about their services and solutions.
• Brand Positioning Issues: The website did not fully communicate the breadth of their expertise and services, which limited their ability to attract premium clients.
• Low Conversion Rates: Visitors often leave the website without engaging or taking desired actions, such as contacting the agency.

These challenges hindered their ability to showcase their expertise and achieve their growth objectives.

Client Goals

The Marketing Dots aimed to achieve the following:

1. Increase Traffic: Attract more visitors to their website by enhancing its performance and visibility.
2. Improve User Experience: Simplify navigation and create a more engaging user journey.
3. Drive Sales: Generate more inquiries and leads through an optimised and compelling website.

Our Solutions & Process

Discovery Phase

• 
  Conducted a detailed analysis of their existing website, identifying pain points and opportunities for improvement.
• 
  Researched their target audience to understand their preferences, behaviour, and decision-making processes.

Planning & Design

• 
  Website Redesign: Created a sleek and modern design that reflected the agency’s professionalism and innovative approach.
• 
  Content Strategy: Restructured the website to emphasise their key services, case studies, and value propositions.
• 
  Navigation Optimisation: Simplified the navigation structure to ensure visitors could quickly find the information they needed.
• 
  Responsive Design: Optimised the website for seamless performance across desktop, tablet, and mobile devices.

Development Phase

• 
  CMS Platform: Built the new website on WordPress for easy updates and scalability.
• 
  Interactive Features: Added interactive elements such as service-specific landing pages and a blog to engage users.
• 
  Performance Optimisation: Implemented tools to improve page load speeds and overall performance.

Testing & Launch

• 
  Performed rigorous testing to ensure the website functioned flawlessly across devices and browsers.
• 
  Launched the new website and monitored its performance to fine-tune features post-launch.

Technologies Used

• CMS: WordPress
• Page Builder: Elementor
• Optimisation Tools: WP Rocket, GTmetrix
• Plugins: Contact Form 7, Testimonials Slider, Google Analytics

The Results

• Traffic Growth: Achieved a 105% increase in website traffic within 5 months.
• Improved Engagement: Average session duration increased by 60%, and the bounce rate dropped by 40%.
• Higher Conversion Rates: Monthly inquiries through the contact form doubled.

Before-and-After Snapshot

• Page Load Time: Reduced from 4.8 seconds to 1.7 seconds.
• Mobile Usability: Improved mobile usability score to 96% on Google’s Mobile-Friendly Test.

Conclusion

Our collaboration with The Marketing Dots resulted in a modern, user-friendly website that showcases their expertise and aligns with their business objectives. By addressing their challenges and delivering a tailored solution, we empowered them to reach a broader audience and achieve sustainable growth.

Ready to elevate your online presence with a fresh, impactful website? Contact us today to explore how we can help!

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How JC Commercial Achieved a 112% Traffic Boost with a Modern Website Redesign

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Traffic Increase in 8 months
0
%
New Users Increase
0
%


Score on Google’s Mobile-Friendly Test
0
%

Brief Overview

JC Commercial, with over 12 years of experience, specialises in delivering eco-friendly and high-quality cleaning services for commercial and residential spaces in Adelaide. Despite their strong reputation, their outdated website and low online visibility hindered their ability to reach a broader audience and convert leads effectively.

The new website has exceeded our expectations. Not only does it look fantastic, but it has also significantly boosted our online visibility and lead generation. The team’s attention to detail and understanding of our business needs were exceptional. We’ve already seen a noticeable increase in inquiries and new clients!

Cameron Mulroney
MD

Project info:

Project:
JC Commercial
Clients:
Cameron Mulroney
Service:
Website Design and Development
lOCATION:
Adelaide, Australia
INDUSTRY:
Cleaning Company

Challenge

Before partnering with us, JC Commercial faced several challenges:

• Low Online Visibility: The company’s website failed to attract significant traffic or rank well on search engines.
• Outdated Website Design: The website did not reflect the company’s professionalism or align with modern design trends, causing potential clients to overlook their services.
• User Experience Issues: Navigation was unintuitive, and the site lacked a clear structure, which deterred visitors from exploring further.
• Low Conversion Rates: Visitors to the site rarely converted into inquiries or leads, impacting sales growth.

These obstacles prevented JC Commercial from fully leveraging their online presence to grow their business.

Client Goals

JC Commercial aimed to achieve the following:

1. Increase Traffic: Attract a larger audience and improve brand awareness.
2. Enhance User Experience: Design a modern, user-friendly website that aligns with their brand values and services.
3. Drive Sales: Improve lead generation and conversion rates to expand their client base.

Our Solutions & Process

Discovery Phase

• 
  Conducted a comprehensive audit of the existing website to identify technical and usability issues.
• 
  Researched the target audience to understand their needs, behaviours, and preferences.
• 
  Worked closely with the client to define the website’s goals and priorities.

Planning & Design

• 
  Website Redesign: Created a clean, professional layout that highlights JC Commercial’s expertise and eco-friendly approach.
• 
  Navigation Optimisation: Streamlined the menu and structure to make it easy for visitors to find relevant information quickly.
• 
  Responsive Design: Ensured the site is fully optimised for desktop, tablet, and mobile devices.

Development Phase

• 
  Platform Migration: Rebuilt the website on the WordPress CMS for improved functionality and scalability.
• 
  Custom Features: Integrated service-specific pages, a blog for sharing cleaning tips, and a contact form to encourage inquiries.
• 
  Performance Optimisation: Implemented speed-enhancing tools like WP Rocket and lazy loading for faster page load times.

Testing & Launch

• 
  Performed extensive testing to ensure the website’s functionality across various devices and browsers.
• 
  Launched the website and monitored analytics to track performance and make necessary adjustments.

Technologies Used

• CMS: WordPress
• Page Builder: WPBakery
• Optimisation Tools: WP Rocket, GTmetrix
• SEO Tools: Rank Math SEO
• Plugins: Contact Form 7, Testimonials Slider, Google Analytics

The Results

• Traffic Growth: Website traffic increased by 112% within 8 months of launch.
• Improved Engagement: Average session duration increased by 70%, while the bounce rate decreased by 45%.
• Higher Conversion Rates: Monthly inquiries through the contact form tripled.
• SEO Performance: Achieved first-page rankings for target keywords.

Before-and-After Snapshot

• Page Load Time: Reduced from 5.2 seconds to 1.9 seconds.
• Mobile Usability: Improved mobile usability score to 98% on Google’s Mobile-Friendly Test.

Conclusion

Our partnership with JC Commercial resulted in a modern, high-performing website that reflects their professionalism and commitment to quality. By addressing key challenges and aligning with their goals, we helped JC Commercial enhance their online presence, attract more clients, and achieve measurable growth.

Ready to transform your online presence with a modern, high-performing website? Contact us today to discuss your website design or redesign needs!

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  Triumph Property
  

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How Triumph Property Became a Real Estate Leader in Bangkok with SEO Excellence

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Increase in organic new clicks
0
%
Increase in impressions
0
%


CTR
0
%

Brief Overview

Triumph Property, based in Bangkok, Thailand, is a trusted real estate agency serving clients in Bangkok, Pattaya, and Chonburi. With over 10 years of experience, the agency specialises in helping clients find their ideal homes, condos, commercial spaces, or investment properties. Despite their expertise, their online visibility was limited. In just six months, our SEO strategies boosted their online presence from 400 clicks and 80K impressions to 3.5K clicks and 83.3K impressions, with a significant CTR improvement from 0.5% to 4.2%.

We’ve seen incredible growth in online inquiries and client engagements since partnering with this SEO team. Their expertise has truly helped our business stand out in a competitive market. Highly recommended!

Bappy Rahman
Managing Director

Project info:

Project:
Triumph Property
Clients:
Bappy Rahman
SERVICES:
SEO
Location:
Thailand
CATEGORY:
Real Estate Agency

The Challenges

1. Low Initial Traffic: Limited clicks and impressions despite a wide range of property listings.
2. Highly Competitive Market: Real estate in Bangkok and Pattaya is saturated with competitors.
3. Keyword Optimisation Issues: Main keywords were not ranking well on Google.
4. Localised Content Needs: Thai-specific keywords and content were required for better targeting.

Objectives

• Substantially increase clicks and impressions within six months.
• Improve CTR to drive more qualified traffic.
• Achieve top organic rankings for Triumph Property’s primary keywords.
• Establish Triumph Property as a leading real estate agency online.

Our SEO Strategy

Keyword Research and Targeting

Identified high-impact keywords in the real estate niche, such as “condos for rent in Pattaya” and “commercial properties in Bangkok.”

Focused on long-tail keywords with localised relevance to Bangkok and Pattaya markets.

Content Optimisation

Developed high-quality blog posts like “Top Condos in Pattaya for Families” and “Guide to Investing in Bangkok Properties.”

Updated service pages with keyword-rich, engaging, and informative content tailored to buyer intent.

Technical SEO Enhancements

Improved site speed and mobile responsiveness for a better user experience.

Fixed crawlability and indexing issues to ensure all pages were discoverable by search engines.

Implemented structured data for real estate listings to improve visibility in search results.

High-Quality Backlinks

Secured high-authority backlinks from property and real estate-focused websites.

Established partnerships with local business directories to boost domain authority.

Localised SEO Efforts

Optimised content for local search terms.

Enhanced Google My Business profiles to target hyper-local traffic for Bangkok and Pattaya.

Performance Tracking and Reporting

Provided weekly and monthly reports detailing clicks, impressions, CTR, and keyword rankings.

Used data insights to refine strategies continuously.

Results Achieved

1. Traffic Growth
   • Clicks grew from 400 to 3.5K in just six months.(+775% Increase)
   • Impressions increased from 80K to 83.3K, showcasing improved visibility.
2. Improved CTR
   • The CTR rose from 0.5% to 4.2%, indicating better-targeted and engaging content.
3. Top Rankings for Keywords
   • All primary keywords now rank on Google’s first page, with many securing #1 positions in organic search results.
4. Enhanced Local Visibility
   • Triumph Property has established dominance in local search for real estate in Bangkok and Pattaya.

Conclusion

Triumph Property’s success story highlights the transformative power of a strategic, localised SEO campaign. By focusing on keyword optimisation, technical improvements, and engaging content, we established their online dominance in a competitive industry.

Ready to grow your business online? Contact us for tailored SEO solutions that deliver measurable results!

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How TLC Exterior Services Achieved Local SEO Dominance in Sydney </h1 > Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation

Increase in organic new clicks
0
%
increase in impressions
0
%

CTR
0
%

Brief Overview

TLC Exterior Services, based in Sydney, Australia, specialises in professional pressure cleaning and sealing services. They partnered with us to enhance their digital visibility, drive organic traffic, and rank high for competitive local keywords. Starting with just 115 clicks and 26.1K impressions, they now enjoy 3.59K clicks and 87.8K impressions in just six months. Their CTR skyrocketed from 0.4% to 4.1%, and all their primary keywords dominate Google’s first page, with many securing the No. 1 position.

 

Partnering with this SEO team has been transformative for our business. Their expertise in local SEO and detailed reporting has driven incredible results. We’re thrilled to see our services gain so much visibility online!

Trenton Wood
Owner, TLC Exterior Service

Project info:

Project:
TLC Exterior Services
Clients:
Trenton Wood
SERVICES:
SEO
Location:
Australia
CATEGORY:
Pressure Cleaning

The Challenges

1. Low Initial Traffic: Minimal website traffic and visibility in a competitive market.
2. Keyword Ranking: No significant ranking for core keywords related to exterior cleaning and sealing.
3. Local Competition: Numerous competitors targeting Sydney-based services.
4. Low CTR: Poor click-through rates despite initial impressions.

Objectives

• Increase Total Clicks and Impressions: Drive organic growth by boosting traffic.
• Improve CTR: Enhance user engagement through optimised content and targeting.
• Rank for Local Keywords: Dominate Sydney-based searches in the pressure cleaning and sealing niche.
• Build Consistent Reporting: Offer insights into performance and ensure client transparency.

Our SEO Strategy

Keyword Research and Optimisation

Conducted in-depth keyword research focused on local intent for Sydney-based searches.

Identified high-demand, low-competition keywords like “pressure cleaning Sydney” and “sealing services Sydney.”

Content Creation

Developed SEO-optimised service pages and engaging blogs targeting Sydney’s vibrant communities.

Highlighted key benefits of professional cleaning and sealing, leveraging local trends.

Technical SEO Improvements

Enhanced website speed and mobile usability to meet Google’s Core Web Vitals.

Fixed indexing issues and optimised meta tags for better SERP visibility.

Local SEO

Optimised the Google My Business profile for TLC Exterior Services.

Created location-specific content and acquired local backlinks.

Link-Building Campaigns

Acquired backlinks from authoritative home improvement and Sydney-based directories.

Focused on relevant, niche-specific sites to boost domain authority.

Analytics and Reporting

Provided weekly and monthly reports tracking clicks, impressions, and keyword positions.

Adjusted strategies based on data insights to ensure sustained growth.

Results Achieved

 

 

 

1. Traffic Growth
   • Total Clicks: Increased from 115 to 3.59K (+3022% growth).
   • Total Impressions: Grew from 26.1K to 87.8K.
2. CTR Improvement
   • Boosted CTR from 0.4% to 4.1%, reflecting more effective targeting and engagement.
3. Keyword Dominance
   • All main keywords now rank on Google’s first page, with many securing the No. 1 position.
4. Enhanced Local Visibility
   • TLC Exterior Services has established itself as a top choice for pressure cleaning and sealing in Sydney.

Conclusion

The success of TLC Exterior Services demonstrates the power of a tailored local SEO strategy. By focusing on targeted keywords, high-quality content, and technical optimisations, we achieved exceptional results in a competitive market.

Looking to grow your local business online? Contact us today, and let us deliver results for you!

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  Living Green Elephant Sanctuary
  

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How LGES Increased Website Traffic by 1025% and Boosted Online Visibility! </h1 > Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation

Increase in organic new clicks
0
%
increase in impressions
0
%

CTR
0
%

Client Overview

Living Green Elephant Sanctuary is a respected eco-tourism destination that prioritises elephant welfare. It is renowned for programs like the Doi Inthanon Hiking & Elephant Sanctuary experience and is committed to sustainable tourism and animal welfare. Despite its incredible services, it needed help attracting a global audience online.

 

The results have been astounding. In such a short time, our sanctuary has seen unparalleled growth online. This team’s expertise has connected us with a global audience, amplifying our mission of ethical wildlife tourism.

Managing Director (Operations)
LGES

Project info:

Project:
Living Green Elephant Sanctuary
SERVICES:
SEO
Location:
Thailand
CATEGORY:
Elephant Sanctuary and Tourism

The Challenges

At the start of our collaboration. They faced significant challenges in increasing online visibility and driving organic traffic. Their existing metrics showed:

• Low Website Traffic: The site received only 375 clicks and 75.1K impressions.
• Low CTR: The click-through rate (CTR) was a suboptimal 0.5%.
• Keyword Rank Issues: Critical keywords were not ranking on the first page of Google.

Their primary goal was to increase visibility, boost website traffic, and achieve higher search rankings for competitive industry keywords.

Our Objectives

• Grow Website Traffic: Increase total clicks and impressions.
• Boost Engagement: Improve the average CTR significantly.
• Enhance Keyword Rankings: Position their target keywords on Google’s first page.
• Transparent Reporting: Provide weekly and monthly performance insights.

Our Strategy

To meet these goals, we implemented a robust and multi-faceted SEO strategy:

Keyword Research and Optimisation

Focused on low-competition, high-demand keywords.

Conducted competitor keyword gap analysis to identify opportunities.

Created SEO-optimised content for service pages and blogs.

Technical SEO Enhancements

Improved website crawlability and indexing.

Optimized page speed and mobile responsiveness.

Implemented structured data for enhanced SERP visibility.

Content Marketing

Developed high-quality, engaging, and informative content.

Regularly updated blogs targeting trending topics in elephant tourism.

Link-Building Strategy

Acquired backlinks from niche-relevant, high-authority websites.

Built manual contextual backlinks to improve the domain authority.

Analytics and Reporting

Provided weekly and monthly reports to track progress and refine strategies.

Monitored click-through rate (CTR), keyword performance, and SERP rankings.

Results after 6 Months

In just six months, Living Green Elephant Sanctuary achieved remarkable outcomes:

 

 

 

• Clicks: Increased from 375 to 4.21K (a 1025% boost).
• Impressions: Grew from 75.1K to 87.5K.
• Average CTR: Enhanced from 0.5% to 4.8% (+860% improvement!).
• Keyword Rankings: All primary keywords are now on Google’s first page, with many occupying top positions.

Conclusion

Living Green Elephant Sanctuary’s journey demonstrates the power of a well-executed SEO strategy. With continued collaboration, we aim to sustain and further enhance their online success. And making their conservation mission more impactful.

Ready to grow your business online? Contact us today to begin your SEO success story!

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Boosting JC Commercial’s Visibility and Performance in Adelaide

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation


Increase in organic new clicks
0
%
increase in impressions
0
%


CTR
0
%

Brief Overview

JC Commercial offers reliable and efficient commercial cleaning services in Adelaide and nearby areas. They specialise in providing tailored cleaning solutions using eco-friendly products and state-of-the-art equipment to ensure a clean and healthy environment for their clients.

Their team’s expertise in SEO has transformed our online presence. We now see consistent traffic and better rankings across all our services. Their detailed reporting keeps us informed every step of the way.

Jordan Sinclair
Managing Director, JC Commercial

Project info:

Project:
JC Commercial
Clients:
Jordan Sinclair
SERVICES:
SEO
Location:
Adelaide, Australia
CATEGORY:
Commercial and Residential Cleaning

The Challenges

When JC Commercial approached us, their website struggled with visibility and traffic due to its newness. The key challenges included:

• Low Website Traffic: Only 175 clicks in the initial months.
• Limited Impressions: The site had 86.2K impressions but failed to attract significant engagement.
• Poor CTR: Average click-through rate (CTR) was only 0.2%.
• Keyword Rankings: Most of their main service keywords were not ranking in the top positions on Google.

Objectives

• Increase clicks and impressions significantly.
• Improve CTR to over 4%.
• Rank primary service-related keywords on the first page of Google.
• Provide consistent performance updates through detailed reporting.

Our Strategy

Comprehensive Keyword Research

Conducted competitor analysis to identify high-demand, low-competition keywords.

Addressed keyword gaps to ensure coverage across all service-related terms.

On-Page SEO Optimisation

Improved meta titles, descriptions, and headers to align with targeted keywords.

Ensured keyword-rich, user-friendly content across all service pages.

Added structured data (schema) to enhance SERP visibility.

Technical SEO Enhancements

Optimised page speed and mobile responsiveness.

Fixed crawling and indexing issues to ensure the entire site was accessible to search engines.

Content Marketing

Created SEO-focused blogs and articles targeting long-tail keywords and frequently searched queries.

Enhanced existing service pages with fresh, engaging content.

Link Building Campaign

Acquired high-quality backlinks from niche-relevant websites through guest posts and outreach.

Built foundational backlinks to improve domain authority and search rankings.

Weekly & Monthly Reporting

Delivered detailed performance reports to the client, showcasing progress and key insights.

The Results:

• Clicks: From 175 to 4.13K (+2261% growth).
• Impressions: From 86.2K to 108.7K.
• CTR: Improved from 0.2% to 3.8% (+1800% growth).
• Keyword Rankings: All main keywords ranked in the top positions on Google, driving consistent traffic to the website.

Key Takeaways

• JC Commercial now enjoys robust online visibility, with a steady increase in organic traffic and leads.
• Effective SEO strategies tailored to the client’s needs resulted in a dramatic improvement in engagement metrics.
• Weekly and monthly reporting fostered transparency and helped maintain focus on long-term goals.

Want results like JC Commercial? Contact us now to grow your business with expert digital marketing strategies!

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  Real Fan Travel
  

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How Real Fan Travel & Sports Dominated the Football Tour Industry in Thailand </h1 >

 

Your Growth Partner *Since 2021*

Web Design and Development

SEO

Google Ads

Scoial Media Marketing

Content Creation

Increase in organic new clicks
0
%
increase in impressions
0
%

CTR
0
%

Brief Overview

Real Fan Travel & Sports is a professional travel and sports tour agency in Thailand providing tailored experiences for football enthusiasts. Over the past six months, we have transformed their digital presence from low visibility to a thriving online platform. Starting with only 271 clicks and 90.3K impressions, we achieved 3.92K clicks and 101K impressions, with an average CTR rising to 3.9%. Their main keywords now rank at the top of Google’s organic search, many holding the #1 position.

 

The results have been outstanding. Our website now leads the pack for football travel-related searches, and the team’s consistent updates and expertise have made all the difference. We’re thrilled with the transformation!

CEO
RFT

Project info:

Project:
Real Fan Travel
SERVICES:
SEO
Location:
Thailand
CATEGORY:
Travel and Sports Tour Agency

The Challenges

• Low Online Presence: The website had low initial traffic or impressions.
• No Keyword Rankings: None of the targeted keywords ranked in Google search.
• Content Localisation: There is a The need to create effective, optimised content in the Thai language.
• Competitive Market: There is highHigh competition in football travel-related searches.
• Need for Visibility: The agency wanted to dominate competitive football travel-related keywords.

Objectives

• Build visibility and generate organic traffic.
• Achieve first-page rankings for high-value Thai keywords.
• Increase click-through rates and user engagement.
• Provide consistent progress updates through detailed reports.

Our SEO Strategy

Keyword Research & Optimisation

Conducted deep research to identify relevant, high-volume, and low-competition keywords.

Focused on terms related to football tours, international travel, and fan engagement.

Optimised website content and metadata for these keywords.

Thai-Language Content Development

Created engaging, keyword-optimised blog posts and service pages in the Thai language.

Targeted FAQs, guides, and detailed itineraries to capture audience interest.

Published content aligned with user intent and seasonal football events.

Technical SEO Improvements

Improved website speed, mobile usability, and overall user experience.

Fixed crawl errors and optimised sitemaps for efficient indexing.

Enhanced website architecture to make navigation seamless for both users and bots.

Link-Building Campaign

Built high-quality backlinks from sports-related and travel domains.

Engaged in guest blogging and outreach campaigns to establish authority.

Regular Monitoring & Reporting

Provided weekly and monthly reports analysing CTR, rankings, and impressions.

Adjusted strategies based on real-time data and trends.

Results Achieved in Just 6 Months

 

 

 

Traffic Growth

• Total clicks increased from 271 to 3.92K, a substantial boost.
• Total impressions surged 90.3K to 101K.

Improved CTR

• Average CTR enhanced from 0.3% to 3.9%, reflecting better engagement.

Top Keyword Rankings

• All primary keywords now rank on Google’s first page.
• Several keywords hold the #1 position, driving consistent traffic.

Enhanced Visibility

• The brand has become a go-to resource for football travel searches.

Conclusion

The success of Real Fan Travel & Sports highlights the importance of tailoring SEO strategies to local audiences. We achieved exceptional results in a competitive market by focusing on Thai-language content and localised optimisation.

Looking to grow your online presence in any language? Contact us today to start your SEO journey!

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