How Peoria Roofing Boosted Organic Clicks by 1780% and Ranked #1 for Local Roofing Terms in Just 6 Months
Web Design and Development
SEO
Google Ads
Scoial Media Marketing
Content Creation
Growth in Organic New Clicks
0
%
Increase in Impressions
0
%
CTR
0
%
Brief Overview
Peoria Roofing is a trusted name in the local roofing industry with a deep-rooted commitment to quality service, affordability, and long-term customer satisfaction. Known for their experienced crew and honest work ethic, they had built a strong reputation in the Peoria community — but their online visibility didn’t reflect that.
To match their local authority with strong digital visibility, they partnered with us to build a robust SEO strategy that would increase organic traffic, boost keyword rankings, and generate steady leads.
We’ve always believed that word-of-mouth is powerful, but being visible on Google takes it to a whole new level. Since working with Marketing Strive, our phones ring more often, especially for local roofing projects. SEO was a game-changer for us.
Peoria Roofing
Management Team
Project info:
Project:
Peoria Roofing
Service:
SEO
Location:
Peoria, United States
CATEGORY:
Residential & Commercial Roofing Services
The Challenges
Despite decades of experience, Peoria Roofing faced several SEO-related challenges:
- Low organic search visibility in Peoria and nearby cities
- Weak performance for core keywords like “roofing Peoria” and “flat roof repair”
- Poor CTR from impressions on Google
- Lack of service-focused landing pages
- No content strategy to compete with local competitors
Objectives
- Increase organic visibility for roofing-related searches in Peoria
- Rank top 3 for key local keywords
- Drive consistent website inquiries through organic traffic
- Improve CTR and website engagement
- Establish trust through valuable content and technical reliability
Our Strategy
1. In-Depth Keyword & Competitor Research
- Identified high-intent keywords such as:
- “roofing company Peoria”
- “shingle roof repair near me”
- “flat roof contractors Peoria”
- “roof inspection Peoria”
- “roofing company Peoria”
- Analysed local competitors to discover gaps in content, service area coverage, and user experience
2. On-Page SEO Optimisation
- Rewrote all meta titles and descriptions to include target keywords
- Optimised H1s, H2s, and content on each service page
- Built localised pages for services like “Shingle Roofing,” “Clay Tile Roofing,” and “Flat Roof Repair”
- Added local schema markup for enhanced visibility
3. Technical SEO Fixes
- Improved page speed through compression and lazy loading
- Fixed crawl errors and sitemap structure
- Enhanced mobile responsiveness (over 70% of traffic was from mobile users)
4. Local SEO Enhancements
- Fully optimised Google Business Profile with photos, services, and business categories
- Built citations across local directories (HomeAdvisor, Angie’s List, Yelp, Foursquare, etc.)
- Embedded Google Map on contact and service pages
- Added customer reviews and testimonials to key landing pages
5. Content Strategy for Authority
- Published 2 blog posts per month targeting roofing questions and seasonal maintenance tips
- Example topics: “Signs You Need a New Roof in Peoria” and “Flat Roof vs Shingle Roof – Which is Best?”
- Created FAQ-rich content to appear in featured snippets
- Added an educational “Roofing Resources” section for SEO and user trust
6. Monthly Reporting & Performance Reviews
- Delivered transparent reporting through monthly dashboards showing:
- Keyword movement
- Traffic growth
- CTR improvement
- Lead form submissions and call tracking insights
- Keyword movement
SEO Performance Results (After 6 Months)
|
Metric
|
Before SEO
|
After 6 Months
|
|---|---|---|
|
Organic Clicks
|
279
|
5,246 (+1780%)
|
|
Organic Impressions
|
118.3K
|
121K (+2.3%)
|
|
Click-Through Rate (CTR)
|
0.24%
|
4.3% (+1693%)
|
|
Keyword Rankings
|
Page 2–4
|
Top 3 (12+ keywords on first page)
|
|
Website Inquiries (Calls & Forms)
|
Occasional
|
3.8x Increase in Monthly Inquiries
|
Key Takeaways
- Local SEO Drives Consistent Leads – Optimising for Peoria-based terms brought in highly qualified traffic
- Strong Service Pages Build Relevance – Rewriting and expanding landing pages helped boost conversion and rankings
- CTR Improvements Lead to Better Visibility – Meta description optimisation played a key role in increasing CTR
- Trust-Building Content Wins – Regular content helped establish credibility and long-tail visibility
Final Thoughts
Peoria Roofing went from being buried in search results to a top-listed roofing company in Peoria — all in just 6 months. Their investment in SEO now delivers consistent visibility, strong brand trust, and a steady flow of leads for residential and commercial roofing projects.
Want to Get Found Like Peoria Roofing?
Let us help you dominate your local market through data-driven SEO. Book your free consultation today and start climbing the ranks!