How Pete’s Appliance Boosted Online Inquiries by 220% with a Clean, High-Performance Website Redesign
Web Design and Development
SEO
Google Ads
Scoial Media Marketing
Content Creation
Increase in Online Inquiries
0
%
Growth in Organic Traffic
0
%
Mobile-Friendly Score on Google Test
0
%
Client Overview
Pete’s Appliance is a trusted name in residential appliance repair in Boston, UK. Specialising in repairing major household brands like Samsung, Whirlpool, LG, GE, and KitchenAid, they are known for their punctuality, fair pricing, and unwavering commitment to service quality.
Despite their strong local reputation, their outdated website failed to convey their professionalism or generate meaningful online leads. That’s when Pete’s Appliance partnered with us to redesign their site for better performance, stronger brand image, and increased customer inquiries.
Our new website truly represents who we are. It’s clean, modern, and we’ve seen a huge increase in calls and contact form submissions. The team at Marketing Strive took time to understand our business and delivered a site that’s both beautiful and functional.
Pete Morris
Founder – Pete’s Appliance
Project info:
Project:
Pete’s Appliance
Clients:
Pete Morris
Service:
Website Design and Development
lOCATION:
Boston, UK
INDUSTRY:
Appliance Repair & Maintenance Services
Challenge
Before the redesign, Pete’s Appliance was facing several key issues:
- Outdated Visuals & Branding: The site didn’t reflect the company’s professionalism or modern approach to appliance repair.
- Low Mobile Usability: Over 60% of users came from mobile, yet the site lacked responsiveness and quick navigation.
- Weak Call-to-Action (CTA): There were no strong prompts for users to call or submit inquiries.
- Slow Page Speed: Load time exceeded 6 seconds, causing a high bounce rate.
- No SEO Structure: The site lacked basic metadata, schema markup, and keyword-optimised content.
Client Goals
Pete’s Appliance wanted to achieve the following:
- Modernise their website to reflect professionalism and trust
- Improve mobile experience for users booking from phones or tablets
- Increase contact form submissions and phone inquiries
- Lay a solid SEO foundation for future organic growth
- Speed up site load time for a smoother user experience
Our Solutions & Process
1. Discovery & Planning
- Conducted a full audit of the existing website
- Identified friction points in the user journey
- Researched local competitors in the appliance repair industry
- Mapped out new site structure based on high-converting UX patterns
2. Design Phase
- Built a clean, modern layout that highlighted services, brands repaired, and customer trust
- Developed a clear “Book Now” and “Call Today” CTA strategy
- Included trust builders like review sliders, brand logos, and satisfaction guarantees
- Applied brand-consistent colour schemes and typography
3. Development Phase
- Platform: WordPress
- Page Builder: Elementor Pro
- Integrated a simplified quote/contact form on all service pages
- Mobile-responsive layout built from scratch for speed and usability
- Added testimonial slider, brand logo carousel, and service area map
4. Performance & SEO Optimisation
- Tools Used: WP Rocket, Rank Math SEO, ShortPixel
- Lazy loading, image compression, and code minification
- SEO-optimised page titles, meta descriptions, H1s, and alt tags
- Added structured data (LocalBusiness schema) for better visibility in search
5. Testing & Launch
- Cross-browser and cross-device testing
- Page speed testing via GTmetrix and Google PageSpeed
- Post-launch monitoring via Google Analytics and Search Console
Technologies Used
- CMS: WordPress
- Page Builder: Elementor Pro
- Optimisation Tools: WP Rocket, ShortPixel
- SEO Tools: Rank Math SEO
- Plugins: Contact Form 7, Testimonial Slider, Google Site Kit, Yoast Local
The Results (After 6 Months of Launch)
|
Metrics
|
Before Website Redesign
|
After Website Redesign
|
|---|---|---|
|
Organic Traffic
|
Low, inconsistent
|
+94% increase in sessions
|
|
Online Inquiries (Forms/Calls)
|
Less than 20 per month
|
64+ per month (+220%)
|
|
Bounce Rate
|
78%
|
46% (-41%)
|
|
Page Load Speed
|
6.3 seconds
|
1.8 seconds
|
|
Mobile Usability Score
|
61%
|
99% on Google’s Test
|
|
Average Session Duration
|
47 seconds
|
2 minutes 9 seconds
|
Key Takeaways
- Mobile-first design = more leads – With 60%+ of traffic on mobile, responsive UI significantly improved conversions
- Speed matters – Compressing, lazy loading, and clean code helped drop load time by 71%
- Clear CTAs drive action – Placing CTAs at strategic points helped triple monthly inquiries
- Strong SEO foundations – Basic technical and on-page SEO set the site up for long-term growth
Final Thoughts
Pete’s Appliance now has a website that reflects its trusted reputation and professional service, while driving real results. With a modern design, strong user experience, and an SEO-ready foundation, the business now benefits from more inquiries, better visibility, and stronger client trust.
Want Results Like Pete’s Appliance?
Let us help you turn your website into your #1 lead generator. Contact us today for a free website audit or redesign quote!